brand building

Aug5, 2018

NASA Can Learn from Nike in Messaging a Corporate Vision Statement

By Joanne Z. Tan | Aug 5, 2018 | Marketing, Digital marketing, | 0 Comments

In a corporation’s vision statement, mission, core value, slogan, impactful words and visuals create magic for customers and bottom line. An organi...

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Jun10, 2018

Anthony Bourdain, Brand Loyalty, Viewer Experience

By Joanne Z. Tan | Jun 10, 2018 | Branding, Video, Marketing, | 0 Comments

To stay in the loop on topics like brand loyalty, subscribe to our Newsletter When a TV personality is a brand's persona, like Anthony Bourdain, loya...

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Feb23, 2018

Brand Messaging, Website, Revenue

By Joanne Z. Tan | Feb 23, 2018 | Branding, Video, Website, SEO, | 0 Comments

To stay in the loop, subscribe to our Newsletter A branded website reflects a company's culture. Brand messaging inspires employees, management and c...

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Jul23, 2017

Brand DNA Messaging with Words & Visuals – a Multi-disciplinary Process

By Joanne Z. Tan | Jul 23, 2017 | Branding, | 0 Comments

To stay in the loop on brand building topics, subscribe to our Newsletter Honing brand DNA into narratives is the “science”, quality photos and v...

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Jun14, 2017

How Visuals are Related to Branding

By Joanne Z. Tan | Jun 14, 2017 | Branding, | 0 Comments

To stay in the loop on topics like brand images, subscribe to our Newsletter Brand images are the representations of the heart & soul of that bra...

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May17, 2017

How We Do Content Marketing

By Joanne Z. Tan | May 17, 2017 | Branding, | 1 Comments

To stay in the loop on content marketing and more, subscribe to our Newsletter BRANDING content marketing is the foundation for a successful campaign...

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May17, 2017

Know Thyself, and Know Those A Brand Serves

By Joanne Z. Tan | May 17, 2017 | Branding, | 0 Comments

To stay in the loop on topics like brand value, subscribe to our Newsletter Brand value is a metric for evaluating employees and management’s perfo...

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May16, 2017

What’s in a Name? What’s in a Brand?

By Joanne Z. Tan | May 16, 2017 | Branding, | 0 Comments

To stay in the loop on brand building, brand name and more, subscribe to our Newsletter What's in a brand name? First, know thyself. A brand is the h...

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Nov18, 2015

Why Do You Need a Promotional video?

By Joanne Z. Tan | Nov 18, 2015 | Branding, Video, | 0 Comments

To stay in the loop on topics like making a promotional video, subscribe to our Newsletter Do you want to put your best online marketing foot forwa...

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