Brands

Jan8, 2025

What is the Second Renaissance? Get Ahead of AI – Build a Brand for the Knowledge Economy

By Joanne Z. Tan | Jan 8, 2025 | Branding, Marketing, Digital marketing, Content marketing, Personal branding, Brand building, Stand for Something, Brands, AI, Leadership, AI & Technology, brand culture, AIXD (AI Experience Design), | 0 Comments

As AI automation is making your business increasingly the same as your competitors, build a brand to thrive in the Knowledge Economy in the Second Ren...

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Dec31, 2024

Originality – Beyond AI’s Diminishing Return

By Joanne Z. Tan | Dec 31, 2024 | Branding, Website, Marketing, Digital marketing, Content marketing, Personal branding, Brand building, Stand for Something, Brands, AI, Technology, Leadership, brand culture, workplace culture, AIXD (AI Experience Design), | 0 Comments

As more people use AI to write, their writings are getting more and more alike. To catch plagiarism, more AI tools are on the rise to check originalit...

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Dec30, 2024

Are You Growing? – How to Break Through Limiting Beliefs (Joanne Tan’s “3 Cs”, and “3 Ss”)

By Joanne Z. Tan | Dec 30, 2024 | Branding, Personal branding, Brand building, entrepreneurship, Brands, brand culture, Joyful living, | 0 Comments

If you believe that the world is your oyster, your life becomes what you believe it to be.  You can either live a small life restricted by your own l...

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Aug22, 2024

Decision Paralysis, Customer Loyalty, and Brand Loyalty Programs in the AI Age (Pt 2 of 2)

By Joanne Z. Tan | Aug 22, 2024 | Branding, Brand building, Brands, AI, AIXD (AI Experience Design), | 0 Comments

Decision paralysis in the age of AI can actually open the door to customers' brand loyalty, if a brand delivers high quality brand promises consistent...

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May22, 2024

3 Elements of a Unicorn: Vision, Brand Focus, Experience Design – Steve Jobs’ secret sauce for growing a garage startup into Apple

By Joanne Z. Tan | May 22, 2024 | Branding, Marketing, Brand building, entrepreneurship, Stand for Something, Brands, Technology, AI & Technology, | 0 Comments

Apply Steve Jobs' vision, brand focus, and experience design for turning a garage startup into Apple, to building AI unicorn startups with these 3 ele...

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May5, 2024

Earning and Keeping Brand Loyalty (Part 1 of 2)

By Joanne Z. Tan | May 5, 2024 | Branding, Marketing, Content marketing, Brand building, Stand for Something, Advertising, Brands, brand culture, | 0 Comments

Having long term, devoted, exclusive customers is hard to achieve, even harder is sustaining their brand loyalty with relentless improvement, says Joa...

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Apr9, 2024

Brand Audit: Why, What, When, and How

By Joanne Z. Tan | Apr 9, 2024 | Branding, Marketing, Digital marketing, Personal branding, Brand building, Brands, brand culture, workplace culture, | 0 Comments

Companies must not wait until sales drop to start brand audits, which will be too little, too late. To stay ahead of your competition, do it once a ye...

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Mar9, 2024

AI Experience Design (AIXD) Can Make or Break a Brand: Why AI voice and IVR are Driving Customers Crazy

By Joanne Z. Tan | Mar 9, 2024 | Branding, Marketing, Brand building, Brands, AI, Leadership, AI & Technology, AIXD (AI Experience Design), | 0 Comments

The problem in AI experience design (AIXD) is ubiquitous: After calling and “talking” to an AI voice used on IVR (interactive voice response), too...

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Feb12, 2024

Super Bowl Commercials 2024’s Top Three Ads

By Joanne Z. Tan | Feb 12, 2024 | Branding, Video, Marketing, Digital marketing, Content marketing, Brand building, Best Super Bowl Ads, Advertising, Brands, | 0 Comments

Super Bowl Commercials top 3 ads 2024, ranked for the 5th year in a row by 10 Plus Brand, narrated by Joanne Z. Tan, Advertising Expert, Global Brand ...

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Feb10, 2024

4 Tips and a Self-guide for Rebranding “Retired” Executives Seeking to Start a Business or Reinvent Themselves

By Joanne Z. Tan | Feb 10, 2024 | Branding, Website, Marketing, Personal branding, Brand building, entrepreneurship, Brands, | 0 Comments

Want to start life anew in your 60's and above? - 4 tips for rebranding retired executives and your new companies. Watch as a video Listen as a po...

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