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Mar2, 2025

Emilia Perez surpasses all Best Movie contenders in 2025 Academy Award nominations, but will political correctness prevents it from winning Oscar? - Joanne Tan.

Emilia Perez and Oscar nominations 2025

By Joanne Z. Tan | Mar 2, 2025 | Branding, Brands, Oscars winners, | 0 Comments

Will political correctness, self censorship, culture war, and trans gender bias get in the way of awarding Best Picture to Emilia Perez in 2025 Oscar?...

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Feb10, 2025

2025 Super Bowl best 3 ads, rated by 10 Plus Brand's brand authority Joanne Z. Tan, on the criteria of no celebrities, politics, religions, violence, vulgarity.

Super Bowl 2025 – Best 3 TV Commercials

By Joanne Z. Tan | Feb 10, 2025 | Branding, Digital marketing, Content marketing, Brand building, Stand for Something, Best Super Bowl Ads, Advertising, Brands, | 0 Comments

For the 6th year, 10 Plus Brand rates top 3 Super Bowl 2025 ads without celebrities, politics, religions, violence, vulgarity, per Joanne Z. Tan, glob...

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Feb2, 2025

Global authority in personal branding & business branding Joanne Z. Tan explains what is a personal brand with philosophical & psychological sense of self.

What Is a Personal Brand?

By Joanne Z. Tan | Feb 2, 2025 | Branding, Personal branding, Brand building, Stand for Something, Brands, Leadership, brand culture, | 0 Comments

In a deeply philosophical and psychological sense, a personal brand is established upon the foundation of your sense of self, which determines how you...

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Jan8, 2025

What is the Second Renaissance? Joanne Z. Tan, global authority in business brand building and leadership personal branding explains post AI Knowledge Economy.

What is the Second Renaissance? Get Ahead of AI – Build a Brand for the Knowledge Economy

By Joanne Z. Tan | Jan 8, 2025 | Branding, Marketing, Digital marketing, Content marketing, Personal branding, Brand building, Stand for Something, Brands, AI, Leadership, AI & Technology, brand culture, AIXD (AI Experience Design), | 0 Comments

As AI automation is making your business increasingly the same as your competitors, build a brand to thrive in the Knowledge Economy in the Second Ren...

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Dec31, 2024

Originality will lead the Second Renaissance, per Joanne Z. Tan, global branding expert and executive coach for business leaders and growth companies.

Originality – Beyond AI’s Diminishing Return

By Joanne Z. Tan | Dec 31, 2024 | Branding, Website, Marketing, Digital marketing, Content marketing, Personal branding, Brand building, Stand for Something, Brands, AI, Technology, Leadership, brand culture, workplace culture, AIXD (AI Experience Design), | 0 Comments

As more people use AI to write, their writings are getting more and more alike. To catch plagiarism, more AI tools are on the rise to check originalit...

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Dec30, 2024

Per Joanne Z. Tan, career coach & executive coach for business leaders and brand strategist for growth companies, limiting beliefs are the energy of growth.

Are You Growing? – How to Break Through Limiting Beliefs (Joanne Tan’s “3 Cs”, and “3 Ss”)

By Joanne Z. Tan | Dec 30, 2024 | Branding, Personal branding, Brand building, entrepreneurship, Brands, brand culture, Joyful living, | 0 Comments

If you believe that the world is your oyster, your life becomes what you believe it to be.  You can either live a small life restricted by your own l...

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Aug22, 2024

Decision paralysis leads to customer loyalty with brand loyalty programs, per Joanne Z. Tan, global B2B brand building and brand marketing expert, brand coach.

Decision Paralysis, Customer Loyalty, and Brand Loyalty Programs in the AI Age (Pt 2 of 2)

By Joanne Z. Tan | Aug 22, 2024 | Branding, Brand building, Brands, AI, AIXD (AI Experience Design), | 0 Comments

Decision paralysis in the age of AI can actually open the door to customers' brand loyalty, if a brand delivers high quality brand promises consistent...

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May22, 2024

Joanne Z. Tan, global authority in brand building strategies for AI startups lists 3 elements of a unicorn: Vision, Brand-focus, Experience Design, Steve Jobs.

3 Elements of a Unicorn: Vision, Brand Focus, Experience Design – Steve Jobs’ secret sauce for growing a garage startup into Apple

By Joanne Z. Tan | May 22, 2024 | Branding, Marketing, Brand building, entrepreneurship, Stand for Something, Brands, Technology, AI & Technology, | 0 Comments

Apply Steve Jobs' vision, brand focus, and experience design for turning a garage startup into Apple, to building AI unicorn startups with these 3 ele...

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May5, 2024

Brand loyalty, more than products or services, is a long term commitment based on trust, confidence, shared values - Joanne Z. Tan, 10 Plus Brand, in Pt 1 of 2.

Earning and Keeping Brand Loyalty (Part 1 of 2)

By Joanne Z. Tan | May 5, 2024 | Branding, Marketing, Content marketing, Brand building, Stand for Something, Advertising, Brands, brand culture, | 0 Comments

Having long term, devoted, exclusive customers is hard to achieve, even harder is sustaining their brand loyalty with relentless improvement, says Joa...

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Apr9, 2024

Brand audit: why companies need it once a year, per Joanne Z. Tan, brand building & marketing expert, global branding expert & brand strategist, 10 Plus Brand.

Brand Audit: Why, What, When, and How

By Joanne Z. Tan | Apr 9, 2024 | Branding, Marketing, Digital marketing, Personal branding, Brand building, Brands, brand culture, workplace culture, | 0 Comments

Companies must not wait until sales drop to start brand audits, which will be too little, too late. To stay ahead of your competition, do it once a ye...

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