Brand building

Oct1, 2023

News, Anxiety, Polarization – For the Love of our Country and a Good Night Sleep

By Joanne Z. Tan | Oct 1, 2023 | Stand for Something, Politics, | 0 Comments

Political polarization and rating-driven media are creating anxiety, stress, depression. How to protect our mental health and democracy from constant ...

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Aug13, 2023

ChatGPT & LinkedIn Profiles: What AI Can and Cannot Do

By Joanne Z. Tan | Aug 13, 2023 | Branding, LinkedIn, Digital marketing, Content marketing, Personal branding, Brand building, Brands, AIXD (AI Experience Design), | 0 Comments

ChatGPT can be used for providing prompts and suggestions for LinkedIn profiles, articles, posts, messages, but AI is not up to the task for building ...

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Jul30, 2023

Oppenheimer and the Way of Persuasion in a Bygone Era

By Joanne Z. Tan | Jul 30, 2023 | Stand for Something, Politics, | 0 Comments

To watch as a video To listen as a podcast Lately I was a bit obsessed with learning everything about J. Robert Oppenheimer. 18 years ago I went...

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May13, 2023

Don’t surrender your own identity and personal freedom

By Joanne Z. Tan | May 13, 2023 | Branding, Personal branding, Brand building, Stand for Something, | 0 Comments

Individual identity, freedom and diversity can never threaten a true democracy but only strengthen it. Racism, antisemitism, and white supremacism are...

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May12, 2023

Who are you when those are gone?

By Joanne Z. Tan | May 12, 2023 | Branding, Personal branding, Brand building, Poems & Memoir by Joanne Tan, | 0 Comments

To watch it as a 1-minute video To listen to it as a 1-minute podcast   Wild flowers blossom in the wilderness, never been seen, neve...

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Apr8, 2023

The Tennessee Three – A Poem

By Joanne Z. Tan | Apr 8, 2023 | Stand for Something, Politics, Poems & Memoir by Joanne Tan, | 0 Comments

A short poem about The Tennessee Three, the holy week, and all that happened last week, and will happen.  Since 2016, we are numbed by the daily onsl...

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Mar29, 2023

Brand Building, Organizational Culture, Brand Loyalty

By Joanne Z. Tan | Mar 29, 2023 | Branding, Personal branding, Brand building, Stand for Something, Brands, | 0 Comments

Brand building, when done correctly, drives a thriving internal organizational culture, and external brand loyalty on the part of  long term customer...

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Mar23, 2023

Political Correctness and Self Censorship_30 Seconds of Anything

By Joanne Z. Tan | Mar 23, 2023 | Personal branding, 30 Seconds of Anything, Stand for Something, Politics, | 0 Comments

Political correctness, self censorship, and truth telling in a free democracy, as both a societal and personal brand - Joanne Z. Tan, 10 Plus Brand. ...

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Feb27, 2023

Unique Value Proposition and Brand Positioning on LinkedIn

By Joanne Z. Tan | Feb 27, 2023 | Branding, SEO, LinkedIn, Content marketing, Personal branding, Brand building, Stand for Something, | 0 Comments

In turning a LinkedIn profile into a business or personal brand, 10 Plus Brand experts shed light on unique value proposition, brand positioning, mess...

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Feb12, 2023

Brand Equity Building, Branding & Rebranding a Company: at Birth, Growth & Rebirth

By Joanne Z. Tan | Feb 12, 2023 | Branding, Video, Website, SEO, Marketing, LinkedIn, Digital marketing, Content marketing, Personal branding, Brand building, Brands, | 0 Comments

Rebrand, brand build, brand management are never-ending processes at a company's birth, growth, and rebirth, and brand equity leads to superb ROI.  ...

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