10 Plus Brand, a branding and brand marketing agency

naming

Jan9, 2026

Brand design, by Joanne Z. Tan, 10 Plus Brand: font, logo, typography, color, brand image, & visuals based on brand DNA

Brand Design with Color, Font, Brand Image, for Logo, Slogan, Naming – A Short intro to “What is Brand Design – Pt 2 of 2”

By Joanne Z. Tan | Jan 9, 2026 | Branding, Personal branding, Brand building, | 0 Comments

Brand Design is the process of creating unique visuals, such as name, slogan, logo, to symbolize and amplify brand DNA, personality, and voice, throug...

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Nov25, 2025

What is brand identity? Joanne Z. Tan, global brand strategist, branding expert defines brand identity as more than logo, look, but brand essence, brand DNA.

What Makes Your Brand Identity Unique & Memorable (Pt. 1 of 2) – A Short Intro

By Joanne Z. Tan | Nov 25, 2025 | Branding, Personal branding, Brand building, Brands, | 0 Comments

What is Brand Identity?  - Brand identity expresses brand essence or DNA and personality. Brand identity is the way a brand appears, acts, and is pe...

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Aug27, 2025

Joanne Z. Tan explains common naming mistakes even a Nobel Winner made, why brand DNA decoding is key to business names, corporate identity, rebranding (galaxy)

Business Names – The Art and Science of Naming Based on Brand DNA Decoding

By Joanne Z. Tan | Aug 27, 2025 | Brand building, Stand for Something, Brands, Branding, | 0 Comments

Why did a Nobel Laureate make the same naming mistake we all do? What are the secrets for creating business names? (HINT: Decode Brand DNA) - Joanne Z...

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