10 Plus Brand, a branding and brand marketing agency

Joanne Z Tan

2206, 2019

In branding, developing & marketing unique value propositions, brand competition defines differentiating factors & can lead to collaboration.

Brand Competition Can Be Your Best Friend, Differentiator and Collaborator

By Joanne Z. Tan | Jun 22nd, 2019 | Video, Website, Marketing, | 0 Comments

To stay in the loop and for other great blogs about Brand Competition, subscribe to our Newsletter To listen as a podcast To watch to as a video...

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1003, 2019

Regularly evaluate brand position and marketing strategy is key to brand survival, as technology creates winners and losers overnight. (image: evolve napkin)

Survival of the Fittest Brand

By Joanne Z. Tan | Mar 10th, 2019 | Branding, Website, Brand building, | 0 Comments

To stay in the loop on topics like brand survival, subscribe to our Newsletter Regularly evaluate brand position and marketing strategy is key to bra...

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1201, 2019

Nike branding is powerful when standing by its beliefs. By associating their dreams to its products, it lifts them up & profits. (image of a phoenix)

Nike Branding Reaches Double Digits Profit Gain After Kaepernick Ad

By Joanne Z. Tan | Jan 12th, 2019 | Video, Marketing, | 0 Comments

To stay in the loop on topics like Nike Branding, subscribe to our Newsletter Nike branding is powerful when standing by its beliefs. By associating ...

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2611, 2018

Brand story distinguishes a power brand. It requires multidisciplinary skills and profound understanding of business and humanity. (image of story blocks)

Storytelling and Branding

By Joanne Z. Tan | Nov 26th, 2018 | Video, Marketing, | 1 Comments

To stay in the loop on great blog topics like brand story, subscribe to our Newsletter Brand storytelling distinguishes a power brand. It requires mu...

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2710, 2018

Can software certify digital truthfulness of digital information? Can AI create fake news? Who is responsible for truthfulness, technology or humans?

“In Machines We Trust”? – Digital Truthfulness & Authenticity by AI (Pt 2)

By Joanne Z. Tan | Oct 27th, 2018 | Marketing, | 0 Comments

To stay in the loop on great topics like Digital Truthfulness, subscribe to our Newsletter Click to Read Part 1 of Digital Truthfulness Can softwa...

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2110, 2018

Can technology and innovation, blockchain, AI, big data, software authenticate digital information, authors, source, and tell if humans write the codes, news, algorithms, or machines produced fake news, made up videos and false data? Can machines verify and certify between truth and falsehood?

“In Machines We Trust”? – Verifying Authenticity by AI, Blockchain, and Digital Trust (pt 1)

By Joanne Z. Tan | Oct 21st, 2018 | Video, | 0 Comments

To stay in the loop about digital trust and other topics, subscribe to our Newsletter Can software be developed for verifying authenticity using bloc...

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1510, 2018

A high quality promotional brand video must be scripted with business strategies, marketing stories and directed and edited artistically.

Is Your Video Hurting or Promoting your Brand?

By Joanne Z. Tan | Oct 15th, 2018 | Video, Marketing, | 0 Comments

To stay in the loop on leveraging a promotional brand and more topics, subscribe to our Newsletter A high quality brand promotional brand video must ...

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0509, 2018

Nike, Colin Kaepernick, a brand identity, experience, branding, marketing, strategy, aspiration, inspiration, empower, controversy, heart, soul, message, sales

Brand Identity Needs a Heart and a Soul, to Move Hearts and Souls

By Joanne Z. Tan | Sep 5th, 2018 | Branding, Marketing, | 3 Comments

To stay in the loop on creating a brand identity, subscribe to our Newsletter Creating a brand identity is more than marketing products or services. ...

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0508, 2018

Be Brief, Impactful and Visual In Messaging A Corporation’s Vision statement - what NASA can learn from Nike, written by Joanne Tan, CEO of 10 Plus Brand, Inc.

NASA Can Learn from Nike in Messaging a Corporate Vision Statement

By Joanne Z. Tan | Aug 5th, 2018 | Marketing, Digital marketing, | 0 Comments

In a corporation’s vision statement, mission, core value, slogan, impactful words and visuals create magic for customers and bottom line. An organi...

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1006, 2018

From brand persona to brand loyalty: Experiences in videos, VR and on TV. Challenging your senses as illustrated by a scene from the tv show Blues Clues.

Anthony Bourdain, Brand Loyalty, Viewer Experience

By Joanne Z. Tan | Jun 10th, 2018 | Branding, Video, Marketing, | 0 Comments

To stay in the loop on topics like brand loyalty, subscribe to our Newsletter When a TV personality is a brand's persona, like Anthony Bourdain, loya...

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