10 Plus Brand, a branding and brand marketing agency

Business Name

Jan9, 2026

Brand design, by Joanne Z. Tan, 10 Plus Brand: font, logo, typography, color, brand image, & visuals based on brand DNA

Brand Design with Color, Font, Brand Image, for Logo, Slogan, Naming – A Short intro to “What is Brand Design – Pt 2 of 2”

By Joanne Z. Tan | Jan 9, 2026 | Branding, Personal branding, Brand building, | 0 Comments

Brand Design is the process of creating unique visuals, such as name, slogan, logo, to symbolize and amplify brand DNA, personality, and voice, throug...

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Nov25, 2025

What is brand identity? Joanne Z. Tan, global brand strategist, branding expert defines brand identity as more than logo, look, but brand essence, brand DNA.

What Makes Your Brand Identity Unique & Memorable (Pt. 1 of 2) – A Short Intro

By Joanne Z. Tan | Nov 25, 2025 | Branding, Personal branding, Brand building, Brands, | 0 Comments

What is Brand Identity?  - Brand identity expresses brand essence or DNA and personality. Brand identity is the way a brand appears, acts, and is pe...

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Aug27, 2025

Joanne Z. Tan explains common naming mistakes even a Nobel Winner made, why brand DNA decoding is key to business names, corporate identity, rebranding (galaxy)

Business Names – The Art and Science of Naming Based on Brand DNA Decoding

By Joanne Z. Tan | Aug 27, 2025 | Branding, Brand building, Stand for Something, Brands, | 0 Comments

Why did a Nobel Laureate make the same naming mistake we all do? What are the secrets for creating business names? (HINT: Decode Brand DNA) - Joanne Z...

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Nov23, 2021

Rebrand a corporate name by Facebook into Meta can't solve brand DNA problems, - value, ethics & services a brand stands for, said Joanne Z. Tan, 10 Plus Brand.

How to Rebrand – What did Facebook & Tiffany do Wrong, and How did Harley Davidson & Dunkin’ do Right

By Joanne Z. Tan | Nov 23, 2021 | Branding, Brand building, Stand for Something, | 0 Comments

Rebrand a company is to evolve in substance with vision, strategies, and quality content, adapt to changes while adhering to its brand DNA. It's far m...

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Nov5, 2019

New corporate logo of Facebook, in 3 colors, used for

Facebook Rebranding – What, Why, and Then What?

By Joanne Z. Tan | Nov 5, 2019 | Branding, | 0 Comments

To stay in the loop on topics like facebook rebranding, subscribe to our Newsletter Rebranding a corporate logo will not enhance a brand's reputation...

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