Business Name

Aug27, 2025

Business Names – The Art and Science of Naming Based on Brand DNA Decoding

By Joanne Z. Tan | Aug 27, 2025 | Brands, Stand for Something, Brand building, Branding, | 0 Comments

Why did a Nobel Laureate make the same naming mistake we all do? What are the secrets for creating business names? (HINT: Decode Brand DNA) - Joanne Z...

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Nov23, 2021

How to Rebrand – What did Facebook & Tiffany do Wrong, and How did Harley Davidson & Dunkin’ do Right

By Joanne Z. Tan | Nov 23, 2021 | Stand for Something, Brand building, Branding, | 0 Comments

Rebrand a company is to evolve in substance with vision, strategies, and quality content, adapt to changes while adhering to its brand DNA. It's far m...

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Nov5, 2019

Facebook Rebranding – What, Why, and Then What?

By Joanne Z. Tan | Nov 5, 2019 | Branding, | 0 Comments

To stay in the loop on topics like facebook rebranding, subscribe to our Newsletter Rebranding a corporate logo will not enhance a brand's reputation...

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