10 Plus Brand, a branding and brand marketing agency

brand trust

Sep9, 2025

What is authentic brand in AI age, how to build it & why.

How to create an authentic brand in the AI age? – “SoS – Sip of Solace”: 1-minute thought leadership Tip from Joanne Z. Tan

By Joanne Z. Tan | Sep 9, 2025 | Stand for Something, Brand building, Personal branding, Digital marketing, Marketing, Branding, Advertising, Thought Leadership Coaching, Sip of Solace, AIXD (AI Experience Design), brand culture, AI & Technology, Leadership, AI, Brands, | 0 Comments

In a rising sea of AI-enabled mediocrity, what makes a brand stand out? One word: authenticity. Consumers trust brands more than governments or media...

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Apr12, 2025

AI hyper personalization tools used in marketing and customer support can result in loss of consumer trust, revenue decrease, says Joanne Z. Tan, 10 Plus Brand

Hyper Personalization Works ONLY if it Leads to Human Connection

By Joanne Z. Tan | Apr 12, 2025 | AIXD (AI Experience Design), Digital marketing, AI & Technology, Leadership, Technology, AI, Brands, Content marketing, | 0 Comments

AI generated hyper personalization tools used in customer services can lead to losing customer trust and company revenue. Let AI lead to human to huma...

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Mar14, 2025

Per Joanne Z. Tan, global brand strategist, in AI age, brand persona, brand messaging, brand voice in high quality content are favored by AI search to win.

3 Ways to Win in the AI Age: Brand Persona, Brand Messaging, and Brand Voice

By Joanne Z. Tan | Mar 14, 2025 | Brand building, AIXD (AI Experience Design), brand culture, AI, Brands, Stand for Something, Personal branding, Content marketing, Digital marketing, Branding, | 0 Comments

To stay ahead of the AI curve, build your unique brand persona and brand voice,  keep the human touch, and humanize your brand messaging. This is pa...

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