Brand Persona

0508, 2018

NASA Can Learn from Nike in Messaging a Corporate Vision Statement

By Joanne Z. Tan | Aug 5th, 2018 | Digital marketing, Marketing, | 0 Comments

In a corporation’s vision statement, mission, core value, slogan, impactful words and visuals create magic for customers and bottom line. An organi...

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1006, 2018

Anthony Bourdain, Brand Loyalty, Viewer Experience

By Joanne Z. Tan | Jun 10th, 2018 | Branding, Marketing, Video, | 0 Comments

To stay in the loop on topics like brand loyalty, subscribe to our Newsletter When a TV personality is a brand's persona, like Anthony Bourdain, loya...

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2307, 2017

Brand DNA Messaging with Words & Visuals – a Multi-disciplinary Process

By Joanne Z. Tan | Jul 23rd, 2017 | Branding, | 0 Comments

To stay in the loop on brand building topics, subscribe to our Newsletter Honing brand DNA into narratives is the “science”, quality photos and v...

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1705, 2017

Know Thyself, and Know Those A Brand Serves

By Joanne Z. Tan | May 17th, 2017 | Branding, | 0 Comments

To stay in the loop on topics like brand value, subscribe to our Newsletter Brand value is a metric for evaluating employees and management’s perfo...

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1605, 2017

What’s in a Name? What’s in a Brand?

By Joanne Z. Tan | May 16th, 2017 | Branding, | 0 Comments

To stay in the loop on brand building, brand name and more, subscribe to our Newsletter What's in a brand name? First, know thyself. A brand is the h...

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1811, 2015

Why Do You Need a Promotional video?

By Joanne Z. Tan | Nov 18th, 2015 | Branding, | 0 Comments

To stay in the loop on topics like making a promotional video, subscribe to our Newsletter Do you want to put your best online marketing foot forwa...

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