10 Plus Brand, a branding and brand marketing agency

Brand Persona

Jun22, 2019

In branding, developing & marketing unique value propositions, brand competition defines differentiating factors & can lead to collaboration.

Brand Competition Can Be Your Best Friend, Differentiator and Collaborator

By Joanne Z. Tan | Jun 22, 2019 | Video, Website, Marketing, | 0 Comments

To stay in the loop and for other great blogs about Brand Competition, subscribe to our Newsletter To listen as a podcast To watch to as a video...

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Mar10, 2019

Regularly evaluate brand position and marketing strategy is key to brand survival, as technology creates winners and losers overnight. (image: evolve napkin)

Survival of the Fittest Brand

By Joanne Z. Tan | Mar 10, 2019 | Branding, Website, Brand building, | 0 Comments

To stay in the loop on topics like brand survival, subscribe to our Newsletter Regularly evaluate brand position and marketing strategy is key to bra...

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Nov26, 2018

Brand story distinguishes a power brand. It requires multidisciplinary skills and profound understanding of business and humanity. (image of story blocks)

Storytelling and Branding

By Joanne Z. Tan | Nov 26, 2018 | Video, Marketing, | 1 Comments

To stay in the loop on great blog topics like brand story, subscribe to our Newsletter Brand storytelling distinguishes a power brand. It requires mu...

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Oct27, 2018

Can software certify digital truthfulness of digital information? Can AI create fake news? Who is responsible for truthfulness, technology or humans?

“In Machines We Trust”? – Digital Truthfulness & Authenticity by AI (Pt 2)

By Joanne Z. Tan | Oct 27, 2018 | Marketing, | 0 Comments

To stay in the loop on great topics like Digital Truthfulness, subscribe to our Newsletter Click to Read Part 1 of Digital Truthfulness Can softwa...

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Oct15, 2018

A high quality promotional brand video must be scripted with business strategies, marketing stories and directed and edited artistically.

Is Your Video Hurting or Promoting your Brand?

By Joanne Z. Tan | Oct 15, 2018 | Video, Marketing, | 0 Comments

To stay in the loop on leveraging a promotional brand and more topics, subscribe to our Newsletter A high quality brand promotional brand video must ...

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Sep5, 2018

Nike, Colin Kaepernick, a brand identity, experience, branding, marketing, strategy, aspiration, inspiration, empower, controversy, heart, soul, message, sales

Brand Identity Needs a Heart and a Soul, to Move Hearts and Souls

By Joanne Z. Tan | Sep 5, 2018 | Branding, Marketing, | 3 Comments

To stay in the loop on creating a brand identity, subscribe to our Newsletter Creating a brand identity is more than marketing products or services. ...

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Aug5, 2018

Be Brief, Impactful and Visual In Messaging A Corporation’s Vision statement - what NASA can learn from Nike, written by Joanne Tan, CEO of 10 Plus Brand, Inc.

NASA Can Learn from Nike in Messaging a Corporate Vision Statement

By Joanne Z. Tan | Aug 5, 2018 | Marketing, Digital marketing, | 0 Comments

In a corporation’s vision statement, mission, core value, slogan, impactful words and visuals create magic for customers and bottom line. An organi...

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Jun10, 2018

From brand persona to brand loyalty: Experiences in videos, VR and on TV. Challenging your senses as illustrated by a scene from the tv show Blues Clues.

Anthony Bourdain, Brand Loyalty, Viewer Experience

By Joanne Z. Tan | Jun 10, 2018 | Branding, Video, Marketing, | 0 Comments

To stay in the loop on topics like brand loyalty, subscribe to our Newsletter When a TV personality is a brand's persona, like Anthony Bourdain, loya...

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Jul23, 2017

Building a brand into narratives is the “science”, quality photos & videos that breath life into words, “art” of brand DNA messaging. (image: band)

Brand DNA Messaging with Words & Visuals – a Multi-disciplinary Process

By Joanne Z. Tan | Jul 23, 2017 | Branding, | 0 Comments

To stay in the loop on brand building topics, subscribe to our Newsletter Honing brand DNA into narratives is the “science”, quality photos and v...

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May17, 2017

Having a promotional video is one thing, but another for to be powerfully scripted, artistic, and impactfully marketed. Brand value illustrated by Steve Jobs

Know Thyself, and Know Those A Brand Serves

By Joanne Z. Tan | May 17, 2017 | Branding, | 0 Comments

To stay in the loop on topics like brand value, subscribe to our Newsletter Brand value is a metric for evaluating employees and management’s perfo...

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