10 Plus Brand, a branding and brand marketing agency

brand messaging

Oct27, 2018

Can software certify digital truthfulness of digital information? Can AI create fake news? Who is responsible for truthfulness, technology or humans?

“In Machines We Trust”? – Digital Truthfulness & Authenticity by AI (Pt 2)

By Joanne Z. Tan | Oct 27, 2018 | Marketing, | 0 Comments

To stay in the loop on great topics like Digital Truthfulness, subscribe to our Newsletter Click to Read Part 1 of Digital Truthfulness Can softwa...

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Oct15, 2018

A high quality promotional brand video must be scripted with business strategies, marketing stories and directed and edited artistically.

Is Your Video Hurting or Promoting your Brand?

By Joanne Z. Tan | Oct 15, 2018 | Video, Marketing, | 0 Comments

To stay in the loop on leveraging a promotional brand and more topics, subscribe to our Newsletter A high quality brand promotional brand video must ...

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Sep5, 2018

Nike, Colin Kaepernick, a brand identity, experience, branding, marketing, strategy, aspiration, inspiration, empower, controversy, heart, soul, message, sales

Brand Identity Needs a Heart and a Soul, to Move Hearts and Souls

By Joanne Z. Tan | Sep 5, 2018 | Branding, Marketing, | 3 Comments

To stay in the loop on creating a brand identity, subscribe to our Newsletter Creating a brand identity is more than marketing products or services. ...

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Aug5, 2018

Be Brief, Impactful and Visual In Messaging A Corporation’s Vision statement - what NASA can learn from Nike, written by Joanne Tan, CEO of 10 Plus Brand, Inc.

NASA Can Learn from Nike in Messaging a Corporate Vision Statement

By Joanne Z. Tan | Aug 5, 2018 | Marketing, Digital marketing, | 0 Comments

In a corporation’s vision statement, mission, core value, slogan, impactful words and visuals create magic for customers and bottom line. An organi...

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Jun10, 2018

From brand persona to brand loyalty: Experiences in videos, VR and on TV. Challenging your senses as illustrated by a scene from the tv show Blues Clues.

Anthony Bourdain, Brand Loyalty, Viewer Experience

By Joanne Z. Tan | Jun 10, 2018 | Branding, Video, Marketing, | 0 Comments

To stay in the loop on topics like brand loyalty, subscribe to our Newsletter When a TV personality is a brand's persona, like Anthony Bourdain, loya...

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Jul23, 2017

Building a brand into narratives is the “science”, quality photos & videos that breath life into words, “art” of brand DNA messaging. (image: band)

Brand DNA Messaging with Words & Visuals – a Multi-disciplinary Process

By Joanne Z. Tan | Jul 23, 2017 | Branding, | 0 Comments

To stay in the loop on brand building topics, subscribe to our Newsletter Honing brand DNA into narratives is the “science”, quality photos and v...

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Jun14, 2017

Images of President John F Kennedy to show brand visuals are representations of heart & soul, value, purpose, and differentiating power in the market place.

How Visuals are Related to Branding

By Joanne Z. Tan | Jun 14, 2017 | Branding, | 0 Comments

To stay in the loop on topics like brand images, subscribe to our Newsletter Brand images are the representations of the heart & soul of that bra...

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May17, 2017

Content marketing is the foundation for a successful campaign. Target audience, determines how you match their needs, and why to buy from you. (Image of BRAND)

How We Do Content Marketing

By Joanne Z. Tan | May 17, 2017 | Branding, | 1 Comments

To stay in the loop on content marketing and more, subscribe to our Newsletter BRANDING content marketing is the foundation for a successful campaign...

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May17, 2017

Having a promotional video is one thing, but another for to be powerfully scripted, artistic, and impactfully marketed. Brand value illustrated by Steve Jobs

Know Thyself, and Know Those A Brand Serves

By Joanne Z. Tan | May 17, 2017 | Branding, | 0 Comments

To stay in the loop on topics like brand value, subscribe to our Newsletter Brand value is a metric for evaluating employees and management’s perfo...

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May16, 2017

Brand name: how does it work? First, know thyself. A brand is the heart, soul, mind & body of a business, whatever its size and nature. (image: red flower)

What’s in a Name? What’s in a Brand?

By Joanne Z. Tan | May 16, 2017 | Branding, | 0 Comments

To stay in the loop on brand building, brand name and more, subscribe to our Newsletter What's in a brand name? First, know thyself. A brand is the h...

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