We believe there is a right way to use AI, since AI is a tool that should not dictate your brand essence. We start as a strategic advisor and a coach. We first assess or audit your brand, be it a leadership personal brand, a business brand, or a professional brand. This in-depth, multi-disciplinary, comprehensive investigative process involves collecting information relevant to your brand and your market. It takes several sessions of interviews and a thorough process of research and analysis. It involves person to person, human-centric interactions at this stage of brand-formation.
Second, we make your brand findable, visible, and recommended by AI search (on platforms such as ChatGPT, Claude, etc.) We lead or train AI by feeding it with YOUR brand’s data, since AI depends on the data it can source from your LinkedIn profile, website, and social media. We make sure the raw materials that AI sources from will be uniquely yours, strategically structured, and focusing on your competitive positioning in your field for your well defined target audience. The wrong way to use AI is to let it control your brand’s own narratives, which will drown you in the ocean of sameness, where you will lose your brand persona, brand voice, and brand trust.
Third, to amplify your brand messaging, we constantly and regularly provide AI with authoritative, thought leading, and specific content centered around your brand elements, to earn and maintain your brand’s visibility and stature in AI search tools (ChapGPT, Claude, etc). In other words, we “manipulate” AI to elevate those who are committed to and deserving to be the leaders in their fields.
Forth, based upon the above, we help you create AI to human interface with AIXD™ – AI Experience Design that guides your customers with AI enabled human experience to achieve customer satisfaction, brand loyalty, and your profitability.
