10 Plus Brand, a branding and brand marketing agency

Personal branding

Jul10, 2025

Brand positioning is when a company creates associations between the brand and its value proposition for target audience, per Joanne Z. Tan, brand strategist. (origami birds)

5 Steps to Optimize Brand Positioning

By Joanne Z. Tan | Jul 10, 2025 | Branding, Marketing, Digital marketing, Personal branding, Brand building, Stand for Something, Advertising, Brands, brand culture, | 0 Comments

Brand positioning creates a unique niche for your products or services in the minds of customers. Learn the five steps to create an outstanding brand ...

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Jun8, 2025

5 brand building strategies for businesses to thrive in AI Age, per Joanne Z. Tan, global brand building expert, executive & career coach, 10 Plus Brand, Inc.

Five Brand Building Strategies to Thrive in the Digital Age

By Joanne Z. Tan | Jun 8, 2025 | Branding, Personal branding, Brand building, Stand for Something, Brands, brand culture, | 0 Comments

Brand building strategies tell your brand story, focus your messaging, and help connect with communities that align with your values and purpose. To ...

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Apr27, 2025

How to use LinkedIn AI to your advantage while standing above AI algorithm as a professional personal brand, per Joanne Z. Tan, global brand strategist.

LinkedIn AI – What it CAN and CANNOT do for your Profile, AND your Professional, Personal Brand?

By Joanne Z. Tan | Apr 27, 2025 | Branding, LinkedIn, Digital marketing, Personal branding, Brand building, Stand for Something, Brands, AI & Technology, | 0 Comments

LinkedIn AI drowns your unique value propositions in the sea of sameness. To stand out, per brand strategist Joanne Tan, is to turn your LinkedIn prof...

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Mar14, 2025

Per Joanne Z. Tan, global brand strategist, in AI age, brand persona, brand messaging, brand voice in high quality content are favored by AI search to win.

3 Ways to Win in the AI Age: Brand Persona, Brand Messaging, and Brand Voice

By Joanne Z. Tan | Mar 14, 2025 | Branding, Digital marketing, Content marketing, Personal branding, Brand building, Stand for Something, Brands, AI, brand culture, AIXD (AI Experience Design), | 0 Comments

To stay ahead of the AI curve, build your unique brand persona and brand voice,  keep the human touch, and humanize your brand messaging. This is pa...

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Feb2, 2025

Global authority in personal branding & business branding Joanne Z. Tan explains what is a personal brand with philosophical & psychological sense of self.

What Is a Personal Brand?

By Joanne Z. Tan | Feb 2, 2025 | Branding, Personal branding, Brand building, Stand for Something, Brands, Leadership, brand culture, | 0 Comments

In a deeply philosophical and psychological sense, a personal brand is established upon the foundation of your sense of self, which determines how you...

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Jan8, 2025

What is the Second Renaissance? Joanne Z. Tan, global authority in business brand building and leadership personal branding explains post AI Knowledge Economy.

What is the Second Renaissance? Get Ahead of AI – Build a Brand for the Knowledge Economy

By Joanne Z. Tan | Jan 8, 2025 | Branding, Marketing, Digital marketing, Content marketing, Personal branding, Brand building, Stand for Something, Brands, AI, Leadership, AI & Technology, brand culture, AIXD (AI Experience Design), | 0 Comments

As AI automation is making your business increasingly the same as your competitors, build a brand to thrive in the Knowledge Economy in the Second Ren...

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Dec31, 2024

Originality will lead the Second Renaissance, per Joanne Z. Tan, global branding expert and executive coach for business leaders and growth companies.

Originality – Beyond AI’s Diminishing Return

By Joanne Z. Tan | Dec 31, 2024 | Branding, Website, Marketing, Digital marketing, Content marketing, Personal branding, Brand building, Stand for Something, Brands, AI, Technology, Leadership, brand culture, workplace culture, AIXD (AI Experience Design), | 0 Comments

As more people use AI to write, their writings are getting more and more alike. To catch plagiarism, more AI tools are on the rise to check originalit...

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Dec30, 2024

Per Joanne Z. Tan, career coach & executive coach for business leaders and brand strategist for growth companies, limiting beliefs are the energy of growth.

Are You Growing? – How to Break Through Limiting Beliefs (Joanne Tan’s “3 Cs”, and “3 Ss”)

By Joanne Z. Tan | Dec 30, 2024 | Branding, Personal branding, Brand building, entrepreneurship, Brands, brand culture, Joyful living, | 0 Comments

If you believe that the world is your oyster, your life becomes what you believe it to be.  You can either live a small life restricted by your own l...

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Nov4, 2024

Leadership personal branding building is a must for board candidates; board of directors assessment by 3rd party experts like Joanne Z. Tan can improve the fit

How Personal Brand Building Helps a Board Member Candidate Find a Right-fitting Board

By Joanne Z. Tan | Nov 4, 2024 | Branding, Personal branding, Brand building, Stand for Something, Leadership, brand culture, | 0 Comments

Individual board member candidates need personal brand building to ensure the right fit, and boards need to improve assessment processes. To most peo...

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Aug12, 2024

Breakthrough a board & self-limiting beliefs, procrastinations, fears, mental blocks, psychological barriers requires action & community, per Joanne Z. Tan.

Breakthrough – How I Achieved Mine by Helping Others Break their Boards and Mental Barriers

By Joanne Z. Tan | Aug 12, 2024 | Personal branding, entrepreneurship, Poems & Memoir by Joanne Tan, Leadership, Joyful living, | 0 Comments

Joanne Z. Tan shares her true story about breakthrough mental barriers by helping others with leadership, which in turn empowered her own break throug...

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