10 Plus Brand, a branding and brand marketing agency

Personal branding

Feb22, 2026

Joanne Z. Tan says

Joy, Passion, and “My Way” are Behind Alysa Liu’s Gold Medal in 2026 Winter Olympics

By Joanne Z. Tan | Feb 22, 2026 | Branding, Personal branding, Brand building, entrepreneurship, Stand for Something, Brands, Leadership, Joyful living, Sip of Solace, | 0 Comments

Joy, passion, and "my way" to pursue self fulfillment were the force behind Alysa Liu's gold medal in women's figure skating in 2026 Olympics. The sam...

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Jan10, 2026

Brand story, a/k/a storybrand based on storytelling of a hero's journey, based on brand DNA, per Joanne Z. Tan, brand strategist for building a story brand.

Brand Storytelling of a Hero’s Journey is Key to Building a Storybrand (A short intro)

By Joanne Z. Tan | Jan 10, 2026 | Branding, Marketing, LinkedIn, Digital marketing, Content marketing, Personal branding, Brand building, Stand for Something, Brands, Leadership, Thought Leadership Coaching, | 0 Comments

What is a brand story or brand storytelling? - A brand story is a narrative about a brand, business or personal, based on facts, records, user experie...

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Jan9, 2026

Brand design, by Joanne Z. Tan, 10 Plus Brand: font, logo, typography, color, brand image, & visuals based on brand DNA

Brand Design with Color, Font, Brand Image, for Logo, Slogan, Naming – A Short intro to “What is Brand Design – Pt 2 of 2”

By Joanne Z. Tan | Jan 9, 2026 | Branding, Personal branding, Brand building, | 0 Comments

Brand Design is the process of creating unique visuals, such as name, slogan, logo, to symbolize and amplify brand DNA, personality, and voice, throug...

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Nov25, 2025

What is brand identity? Joanne Z. Tan, global brand strategist, branding expert defines brand identity as more than logo, look, but brand essence, brand DNA.

What Makes Your Brand Identity Unique & Memorable (Pt. 1 of 2) – A Short Intro

By Joanne Z. Tan | Nov 25, 2025 | Branding, Personal branding, Brand building, Brands, | 0 Comments

What is Brand Identity?  - Brand identity expresses brand essence or DNA and personality. Brand identity is the way a brand appears, acts, and is pe...

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Oct7, 2025

Joanne Z. Tan, brand strategist, brand building expert for companies & leaders explains why brand personality humanizes goods & services with customer loyalty.

Humanize Your Products and Services with Brand Personality in the AI Age

By Joanne Z. Tan | Oct 7, 2025 | Branding, Personal branding, Brand building, Stand for Something, Brands, brand culture, AIXD (AI Experience Design), | 0 Comments

Is your brand exciting? Sincere? Rugged? Brand personality relates to your target audience on a human level. Here's how. To become your target audien...

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Sep9, 2025

What is authentic brand in AI age, how to build it & why.

How to create an authentic brand in the AI age? – “SoS – Sip of Solace”: 1-minute thought leadership Tip from Joanne Z. Tan

By Joanne Z. Tan | Sep 9, 2025 | Branding, Marketing, Digital marketing, Personal branding, Brand building, Stand for Something, Advertising, Brands, AI, Leadership, AI & Technology, brand culture, AIXD (AI Experience Design), Thought Leadership Coaching, Sip of Solace, | 0 Comments

In a rising sea of AI-enabled mediocrity, what makes a brand stand out? One word: authenticity. Consumers trust brands more than governments or media...

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Sep9, 2025

Brand authenticity in the AI Age: What, why, per global brand strategist, branding expert, thought leadership coach Joanne Tan: humans create content for humans.

What is Brand Authenticity in the AI Age?

By Joanne Z. Tan | Sep 9, 2025 | Branding, Marketing, LinkedIn, Digital marketing, Content marketing, Personal branding, Brand building, Stand for Something, Brands, AI, Leadership, AI & Technology, AIXD (AI Experience Design), | 0 Comments

In a rising sea of AI enabled mediocrity, brand authenticity can make you rise to the top. Here is why and how. People today have more trust in authe...

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Aug11, 2025

Aging & reinventing yourself - Joanne Z. Tan, thought leadership coach, brand builder & strategist on baby boomers, late bloomers in

Aging and Reinventing Yourself: 1-minute “(SoS) – Sip of Solace” Thought leadership Coaching Tips from Joanne Z. Tan

By Joanne Z. Tan | Aug 11, 2025 | Branding, Personal branding, Brand building, Leadership, Joyful living, Thought Leadership Coaching, Sip of Solace, | 0 Comments

Aging is a blessing, "boomers will be late bloomers" if you start to reinvent and rebrand yourself, after leaving the corporate world. To Watch this ...

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Aug9, 2025

5 ways of thought leader coaching, per Joanne Z. Tan, thought leader coach & brand strategist, to build thought leadership for CEOs, leaders in the AGI Age,

Thought Leadership in the AGI Age with Thought Leader Coaching (all 3 parts)

By Joanne Z. Tan | Aug 9, 2025 | Branding, Marketing, LinkedIn, Digital marketing, Content marketing, Personal branding, Brand building, Stand for Something, Brands, AI, Leadership, AI & Technology, Thought Leadership Coaching, | 0 Comments

AGI (artificial general intelligence) is going to change even the role of a CEO, in a couple of years.  Joanne Z. Tan lists five ways to grow thought...

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Aug9, 2025

Thought leadership coaching accelerates a leader's journey in 5 ways in AI age, per Joanne Z. Tan, thought leadership coach, brand strategist, in Pt 3 of 3.

Thought Leadership Coaching Helps Leaders Survive and Thrive in the AGI Age (Pt 3 of 3): 5 Ways to Build Thought Leadership

By Joanne Z. Tan | Aug 9, 2025 | Branding, Marketing, Digital marketing, Content marketing, Personal branding, Brand building, Stand for Something, Brands, AI, Leadership, AI & Technology, Thought Leadership Coaching, | 0 Comments

What is thought leadership coaching? How can it help CEOs and leaders to win against AGI? - check out the 5 ways listed by Joanne Z. Tan, a thought le...

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