10 Plus Brand, a branding and brand marketing agency

Marketing

Apr12, 2025

AI hyper personalization tools used in marketing and customer support can result in loss of consumer trust, revenue decrease, says Joanne Z. Tan, 10 Plus Brand

Hyper Personalization Works ONLY if it Leads to Human Connection

By Joanne Z. Tan | Apr 12, 2025 | Digital marketing, Content marketing, Brands, AI, Technology, Leadership, AI & Technology, AIXD (AI Experience Design), | 0 Comments

AI generated hyper personalization tools used in customer services can lead to losing customer trust and company revenue. Let AI lead to human to huma...

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Mar31, 2025

AI search can't replace user experience, brand experience via human to human explanation, demonstration, education, as in buying & trying shoes - Joanne Z Tan

Why AI Search Can Never Replace Human-to-human User Experience (AIUX) & Brand Experience Created by AIXD

By Joanne Z. Tan | Mar 31, 2025 | Branding, Digital marketing, Brand building, Brands, AI, AIXD (AI Experience Design), | 0 Comments

For products & services to thrive with AI Search, develop superb human to human user experience, brand experience, using AIXD for in-person AI UX,...

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Mar14, 2025

Per Joanne Z. Tan, global brand strategist, in AI age, brand persona, brand messaging, brand voice in high quality content are favored by AI search to win.

3 Ways to Win in the AI Age: Brand Persona, Brand Messaging, and Brand Voice

By Joanne Z. Tan | Mar 14, 2025 | Branding, Digital marketing, Content marketing, Personal branding, Brand building, Stand for Something, Brands, AI, brand culture, AIXD (AI Experience Design), | 0 Comments

To stay ahead of the AI curve, build your unique brand persona and brand voice,  keep the human touch, and humanize your brand messaging. This is pa...

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Feb10, 2025

2025 Super Bowl best 3 ads, rated by 10 Plus Brand's brand authority Joanne Z. Tan, on the criteria of no celebrities, politics, religions, violence, vulgarity.

Super Bowl 2025 – Best 3 TV Commercials

By Joanne Z. Tan | Feb 10, 2025 | Branding, Digital marketing, Content marketing, Brand building, Stand for Something, Best Super Bowl Ads, Advertising, Brands, | 0 Comments

For the 6th year, 10 Plus Brand rates top 3 Super Bowl 2025 ads without celebrities, politics, religions, violence, vulgarity, per Joanne Z. Tan, glob...

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Jan8, 2025

What is the Second Renaissance? Joanne Z. Tan, global authority in business brand building and leadership personal branding explains post AI Knowledge Economy.

What is the Second Renaissance? Get Ahead of AI – Build a Brand for the Knowledge Economy

By Joanne Z. Tan | Jan 8, 2025 | Branding, Marketing, Digital marketing, Content marketing, Personal branding, Brand building, Stand for Something, Brands, AI, Leadership, AI & Technology, brand culture, AIXD (AI Experience Design), | 0 Comments

As AI automation is making your business increasingly the same as your competitors, build a brand to thrive in the Knowledge Economy in the Second Ren...

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Dec31, 2024

Originality will lead the Second Renaissance, per Joanne Z. Tan, global branding expert and executive coach for business leaders and growth companies.

Originality – Beyond AI’s Diminishing Return

By Joanne Z. Tan | Dec 31, 2024 | Branding, Website, Marketing, Digital marketing, Content marketing, Personal branding, Brand building, Stand for Something, Brands, AI, Technology, Leadership, brand culture, workplace culture, AIXD (AI Experience Design), | 0 Comments

As more people use AI to write, their writings are getting more and more alike. To catch plagiarism, more AI tools are on the rise to check originalit...

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May22, 2024

Joanne Z. Tan, global authority in brand building strategies for AI startups lists 3 elements of a unicorn: Vision, Brand-focus, Experience Design, Steve Jobs.

3 Elements of a Unicorn: Vision, Brand Focus, Experience Design – Steve Jobs’ secret sauce for growing a garage startup into Apple

By Joanne Z. Tan | May 22, 2024 | Branding, Marketing, Brand building, entrepreneurship, Stand for Something, Brands, Technology, AI & Technology, | 0 Comments

Apply Steve Jobs' vision, brand focus, and experience design for turning a garage startup into Apple, to building AI unicorn startups with these 3 ele...

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May5, 2024

Brand loyalty, more than products or services, is a long term commitment based on trust, confidence, shared values - Joanne Z. Tan, 10 Plus Brand, in Pt 1 of 2.

Earning and Keeping Brand Loyalty (Part 1 of 2)

By Joanne Z. Tan | May 5, 2024 | Branding, Marketing, Content marketing, Brand building, Stand for Something, Advertising, Brands, brand culture, | 0 Comments

Having long term, devoted, exclusive customers is hard to achieve, even harder is sustaining their brand loyalty with relentless improvement, says Joa...

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Apr9, 2024

Brand audit: why companies need it once a year, per Joanne Z. Tan, brand building & marketing expert, global branding expert & brand strategist, 10 Plus Brand.

Brand Audit: Why, What, When, and How

By Joanne Z. Tan | Apr 9, 2024 | Branding, Marketing, Digital marketing, Personal branding, Brand building, Brands, brand culture, workplace culture, | 0 Comments

Companies must not wait until sales drop to start brand audits, which will be too little, too late. To stay ahead of your competition, do it once a ye...

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Mar9, 2024

AI Experience Design (AIXD), described by global brand strategist & experience design expert Joanne Z. Tan, determines customer experience and brand experience.

AI Experience Design (AIXD) Can Make or Break a Brand: Why AI voice and IVR are Driving Customers Crazy

By Joanne Z. Tan | Mar 9, 2024 | Branding, Marketing, Brand building, Brands, AI, Leadership, AI & Technology, AIXD (AI Experience Design), | 0 Comments

The problem in AI experience design (AIXD) is ubiquitous: After calling and “talking” to an AI voice used on IVR (interactive voice response), too...

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