10 Plus Brand, a branding and brand marketing agency

Branding

Jan8, 2025

What is the Second Renaissance? Joanne Z. Tan, global authority in business brand building and leadership personal branding explains post AI Knowledge Economy.

What is the Second Renaissance? Get Ahead of AI – Build a Brand for the Knowledge Economy

By Joanne Z. Tan | Jan 8, 2025 | Branding, Marketing, Digital marketing, Content marketing, Personal branding, Brand building, Stand for Something, Brands, AI, Leadership, AI & Technology, brand culture, AIXD (AI Experience Design), | 0 Comments

As AI automation is making your business increasingly the same as your competitors, build a brand to thrive in the Knowledge Economy in the Second Ren...

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Dec31, 2024

Originality will lead the Second Renaissance, per Joanne Z. Tan, global branding expert and executive coach for business leaders and growth companies.

Originality – Beyond AI’s Diminishing Return

By Joanne Z. Tan | Dec 31, 2024 | Branding, Website, Marketing, Digital marketing, Content marketing, Personal branding, Brand building, Stand for Something, Brands, AI, Technology, Leadership, brand culture, workplace culture, AIXD (AI Experience Design), | 0 Comments

As more people use AI to write, their writings are getting more and more alike. To catch plagiarism, more AI tools are on the rise to check originalit...

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Dec30, 2024

Per Joanne Z. Tan, career coach & executive coach for business leaders and brand strategist for growth companies, limiting beliefs are the energy of growth.

Are You Growing? – How to Break Through Limiting Beliefs (Joanne Tan’s “3 Cs”, and “3 Ss”)

By Joanne Z. Tan | Dec 30, 2024 | Branding, Personal branding, Brand building, entrepreneurship, Brands, brand culture, Joyful living, | 0 Comments

If you believe that the world is your oyster, your life becomes what you believe it to be.  You can either live a small life restricted by your own l...

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Nov25, 2024

Leaders: reinvent yourself before reinvent organizations in the fast changing world, per Joanne Z. Tan, global brand strategist, executive coach, brand builder.

Leaders: How to Reinvent Yourself and Your Organization in a Fast Changing World 

By Joanne Z. Tan | Nov 25, 2024 | Branding, Brand building, entrepreneurship, Stand for Something, AI, Technology, Leadership, AI & Technology, brand culture, workplace culture, | 0 Comments

In the fast changing world of AI, how to reinvent yourself and your companies? - Insights for leaders regarding attitude, mindset, strategies, goals, ...

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Nov4, 2024

Leadership personal branding building is a must for board candidates; board of directors assessment by 3rd party experts like Joanne Z. Tan can improve the fit

How Personal Brand Building Helps a Board Member Candidate Find a Right-fitting Board

By Joanne Z. Tan | Nov 4, 2024 | Branding, Personal branding, Brand building, Stand for Something, Leadership, brand culture, | 0 Comments

Individual board member candidates need personal brand building to ensure the right fit, and boards need to improve assessment processes. To most peo...

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Sep14, 2024

10PlusProfile.com, a subsidiary website under 10PlusBrand.com, focuses only on LinkedIn optimization, personal branding, business brand-building & marketing.

LinkedIn Optimization, Personal & Business Branding: 10PlusPROFILE.com – Our rebranded Subsidiary Website Focusing on LinkedIn Only

By Joanne Z. Tan | Sep 14, 2024 | Branding, LinkedIn, Brand building, | 0 Comments

We just re-branded 10PlusProfile.com, our subsidiary website devoted to LinkedIn profile personal branding and business branding, and LinkedIn optimiz...

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Aug22, 2024

Decision paralysis leads to customer loyalty with brand loyalty programs, per Joanne Z. Tan, global B2B brand building and brand marketing expert, brand coach.

Decision Paralysis, Customer Loyalty, and Brand Loyalty Programs in the AI Age (Pt 2 of 2)

By Joanne Z. Tan | Aug 22, 2024 | Branding, Brand building, Brands, AI, AIXD (AI Experience Design), | 0 Comments

Decision paralysis in the age of AI can actually open the door to customers' brand loyalty, if a brand delivers high quality brand promises consistent...

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Jun5, 2024

Joanne Z. Tan, AI Experience Design Coach (AIXD) for UX, CX, CSAT, explains genAI job threats, data grab & monetization, pt 2 of summary of Gen AI Summit 2024.

(Pt. 2 of 2) Gen AI’s Threats and Opportunities in Jobs and Data – a Summary of a 3-day GenAI Summit 2024 in SF

By Joanne Z. Tan | Jun 5, 2024 | Branding, Brand building, entrepreneurship, AI, Technology, AI & Technology, AIXD (AI Experience Design), | 0 Comments

Joanne Tan, Brand Strategist, and AI Experience Design (AIXD) Consultant for UX, CX, CSAT, explains the difference between AI copilots and agents, wha...

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May22, 2024

Joanne Z. Tan, global authority in brand building strategies for AI startups lists 3 elements of a unicorn: Vision, Brand-focus, Experience Design, Steve Jobs.

3 Elements of a Unicorn: Vision, Brand Focus, Experience Design – Steve Jobs’ secret sauce for growing a garage startup into Apple

By Joanne Z. Tan | May 22, 2024 | Branding, Marketing, Brand building, entrepreneurship, Stand for Something, Brands, Technology, AI & Technology, | 0 Comments

Apply Steve Jobs' vision, brand focus, and experience design for turning a garage startup into Apple, to building AI unicorn startups with these 3 ele...

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May5, 2024

Brand loyalty, more than products or services, is a long term commitment based on trust, confidence, shared values - Joanne Z. Tan, 10 Plus Brand, in Pt 1 of 2.

Earning and Keeping Brand Loyalty (Part 1 of 2)

By Joanne Z. Tan | May 5, 2024 | Branding, Marketing, Content marketing, Brand building, Stand for Something, Advertising, Brands, brand culture, | 0 Comments

Having long term, devoted, exclusive customers is hard to achieve, even harder is sustaining their brand loyalty with relentless improvement, says Joa...

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