10 Plus Brand, a branding and brand marketing agency

AIXD (AI Experience Design)

Apr12, 2025

AI hyper personalization tools used in marketing and customer support can result in loss of consumer trust, revenue decrease, says Joanne Z. Tan, 10 Plus Brand

Hyper Personalization Works ONLY if it Leads to Human Connection

By Joanne Z. Tan | Apr 12, 2025 | Digital marketing, Content marketing, Brands, AI, Technology, Leadership, AI & Technology, AIXD (AI Experience Design), | 0 Comments

AI generated hyper personalization tools used in customer services can lead to losing customer trust and company revenue. Let AI lead to human to huma...

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Mar31, 2025

AI search can't replace user experience, brand experience via human to human explanation, demonstration, education, as in buying & trying shoes - Joanne Z Tan

Why AI Search Can Never Replace Human-to-human User Experience (AIUX) & Brand Experience Created by AIXD

By Joanne Z. Tan | Mar 31, 2025 | Branding, Digital marketing, Brand building, Brands, AI, AIXD (AI Experience Design), | 0 Comments

For products & services to thrive with AI Search, develop superb human to human user experience, brand experience, using AIXD for in-person AI UX,...

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Mar14, 2025

Per Joanne Z. Tan, global brand strategist, in AI age, brand persona, brand messaging, brand voice in high quality content are favored by AI search to win.

3 Ways to Win in the AI Age: Brand Persona, Brand Messaging, and Brand Voice

By Joanne Z. Tan | Mar 14, 2025 | Branding, Digital marketing, Content marketing, Personal branding, Brand building, Stand for Something, Brands, AI, brand culture, AIXD (AI Experience Design), | 0 Comments

To stay ahead of the AI curve, build your unique brand persona and brand voice,  keep the human touch, and humanize your brand messaging. This is pa...

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Jan13, 2025

Synthetic data by AI threatens integrity of information, legal & financial systems & democracy, per Joanne Z. Tan, thought leader, influencer, brand builder.

Synthetic Data in AI today, and the Toxic Assets in Financial Crises of 2008 and 1987

By Joanne Z. Tan | Jan 13, 2025 | Branding, Brand building, Stand for Something, Politics, AI, Technology, Leadership, AI & Technology, AIXD (AI Experience Design), | 0 Comments

Synthetic data threatens the integrity of information, the legal system, the financial system, media, and democracy.  US Government must regulate to ...

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Jan8, 2025

What is the Second Renaissance? Joanne Z. Tan, global authority in business brand building and leadership personal branding explains post AI Knowledge Economy.

What is the Second Renaissance? Get Ahead of AI – Build a Brand for the Knowledge Economy

By Joanne Z. Tan | Jan 8, 2025 | Branding, Marketing, Digital marketing, Content marketing, Personal branding, Brand building, Stand for Something, Brands, AI, Leadership, AI & Technology, brand culture, AIXD (AI Experience Design), | 0 Comments

As AI automation is making your business increasingly the same as your competitors, build a brand to thrive in the Knowledge Economy in the Second Ren...

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Dec31, 2024

Originality will lead the Second Renaissance, per Joanne Z. Tan, global branding expert and executive coach for business leaders and growth companies.

Originality – Beyond AI’s Diminishing Return

By Joanne Z. Tan | Dec 31, 2024 | Branding, Website, Marketing, Digital marketing, Content marketing, Personal branding, Brand building, Stand for Something, Brands, AI, Technology, Leadership, brand culture, workplace culture, AIXD (AI Experience Design), | 0 Comments

As more people use AI to write, their writings are getting more and more alike. To catch plagiarism, more AI tools are on the rise to check originalit...

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Oct9, 2024

AI generated reality will lead to Oblivious Death of human kind, per Joanne Z. Tan, citing Nobel Laureate Hinton's fear of AI apocalypse by outsmarting us.

“Oblivious Death” of Humankind by AI Generated Reality – Why Nobel Laureate Fears AI Apocalypse

By Joanne Z. Tan | Oct 9, 2024 | AI, Technology, AI & Technology, AIXD (AI Experience Design), | 0 Comments

Joanne Z. Tan expressed two years ago her concerns about human race's demise from over-relying on AI generated reality, as symbolized by a frog's obli...

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Aug22, 2024

Decision paralysis leads to customer loyalty with brand loyalty programs, per Joanne Z. Tan, global B2B brand building and brand marketing expert, brand coach.

Decision Paralysis, Customer Loyalty, and Brand Loyalty Programs in the AI Age (Pt 2 of 2)

By Joanne Z. Tan | Aug 22, 2024 | Branding, Brand building, Brands, AI, AIXD (AI Experience Design), | 0 Comments

Decision paralysis in the age of AI can actually open the door to customers' brand loyalty, if a brand delivers high quality brand promises consistent...

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Jun5, 2024

Joanne Z. Tan, AI Experience Design Coach (AIXD) for UX, CX, CSAT, explains genAI job threats, data grab & monetization, pt 2 of summary of Gen AI Summit 2024.

(Pt. 2 of 2) Gen AI’s Threats and Opportunities in Jobs and Data – a Summary of a 3-day GenAI Summit 2024 in SF

By Joanne Z. Tan | Jun 5, 2024 | Branding, Brand building, entrepreneurship, AI, Technology, AI & Technology, AIXD (AI Experience Design), | 0 Comments

Joanne Tan, Brand Strategist, and AI Experience Design (AIXD) Consultant for UX, CX, CSAT, explains the difference between AI copilots and agents, wha...

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Jun4, 2024

AI will replace Google and Amazon with AI Agents, but it will take time, summarized by Joanne Z. Tan, AI Experience Design (AIXD) consultant, brand builder.

GenAI for “Non-Nerds” and AI Newbies – a Summary of a 3-day Gen AI Summit 2024 in SF (Pt. 1 of 2)

By Joanne Z. Tan | Jun 4, 2024 | Brand building, entrepreneurship, AI, Technology, AI & Technology, AIXD (AI Experience Design), | 0 Comments

GenAI brings disruptions and job opportunities, as summarized by Joanne Z. Tan, AI Experience Design (AIXD) consultant, citing Jensen Huang, Bill Gate...

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