10 Plus Brand, a branding and brand marketing agency

AI

May18, 2024

Entrepreneurs need to take calculated risks and learn by doing, per Joanne Z. Tan, 10 Plus Brand, to grow startups requires just do it mentality without fear.

Just do it – A message for entrepreneurs at heart

By Joanne Z. Tan | May 18, 2024 | Brand building, entrepreneurship, AI, Technology, Leadership, | 0 Comments

Joanne Tan encourages entrepreneurs to just do it and learn from doing, without fears, complacency, or waiting for perfect confidence for building sta...

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Mar31, 2024

AI depends on data and data depends on human language, per Joanne Z. Tan, global brand strategist, brand building and branding expert, AIXD consultant.

“Natural Language Processing”: You and AI are as Dumb or Intelligent as your Language

By Joanne Z. Tan | Mar 31, 2024 | AI, AIXD (AI Experience Design), | 0 Comments

AI is as dumb or smart as human's command of language instruction, for AI natural language processing & large language model depend on data. To w...

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Mar16, 2024

Future of AI and humanity described in a poem

From Tangle to Tango (A Poem by Joanne Z. Tan)

By Joanne Z. Tan | Mar 16, 2024 | Poems & Memoir by Joanne Tan, AI, Technology, | 0 Comments

"From Tangle to Tango" is a poem on the future of AI and humanity, written on March 15, 2024, by Joanne Z. Tan, NOT by AI. (Watch Joanne Tan reading ...

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Mar9, 2024

AI Experience Design (AIXD), described by global brand strategist & experience design expert Joanne Z. Tan, determines customer experience and brand experience.

AI Experience Design (AIXD) Can Make or Break a Brand: Why AI voice and IVR are Driving Customers Crazy

By Joanne Z. Tan | Mar 9, 2024 | Branding, Marketing, Brand building, Brands, AI, Leadership, AI & Technology, AIXD (AI Experience Design), | 0 Comments

The problem in AI experience design (AIXD) is ubiquitous: After calling and “talking” to an AI voice used on IVR (interactive voice response), too...

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Mar4, 2024

A deepfake video with an AI fabricated

Genuine Video vs. Deepfake Video

By Joanne Z. Tan | Mar 4, 2024 | Branding, Video, Digital marketing, Content marketing, Personal branding, Brand building, Stand for Something, Advertising, AI, Technology, AI & Technology, | 0 Comments

To fight the danger of deepfake video, all video makers are called to make a one-sentence disclaimer: "This is a genuine video, Deepfake is not used"....

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Dec31, 2023

Seven 2024 predictions by Joanne Tan, 10 Plus Brand: Trump won't be President per US Supreme Court, OpenAI loses lawsuit to NYT, interest rate comes down, etc

Seven 2024 Predictions, by Joanne Tan

By Joanne Z. Tan | Dec 31, 2023 | 30 Seconds of Anything, Politics, AI, Technology, | 0 Comments

A bumpy ride ahead in 2024 to good US economy, democracy, generative AI, interest rate and housing market, per Seven 2024 predictions, by Joanne. Z. T...

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Dec31, 2023

Experience design for highly personalized generative AI is what 10 Plus Brand is known for, says Joanne Z. Tan, global brand strategist & experience designer.

Develop What AI Can NOT Do; Customize AI Experience Design (AIXD) in Training AI to Serve Humanity (pt. 4 of 4)

By Joanne Z. Tan | Dec 31, 2023 | Branding, Digital marketing, Content marketing, Personal branding, Brand building, Brands, AI, Leadership, AI & Technology, AIXD (AI Experience Design), | 0 Comments

The future of AI is in customized content that integrates with individual user experience design, to train hyper personalized generative AI. In Pt 1,...

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Dec30, 2023

AI Age demands leadership who first develop people, then technology, system & process, instead of viewing AI in isolation, says Joanne Z. Tan, 10 Plus Brand.

Develop Leaders and People for the AI Age (Pt 3 of 4)

By Joanne Z. Tan | Dec 30, 2023 | AI, Leadership, AI & Technology, AIXD (AI Experience Design), | 0 Comments

Leadership in the AI Age requires prioritizing people & putting AI as part of overall organizational development of people, technology, system, an...

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Dec15, 2023

In Part 2 of 4, Joanne Z. Tan, 10 Plus Brand on what business leaders should do now to develop AI tools & be ahead: create UNIQUE brand content, voice, persona.

What Business Leaders Should Do NOW, to Develop Generative AI Tools (Pt. 2 of 4)

By Joanne Z. Tan | Dec 15, 2023 | Branding, Content marketing, Personal branding, Brand building, Brands, AI, Leadership, AI & Technology, AIXD (AI Experience Design), | 0 Comments

1st: Develop content for feeding generative AI tools, since Your AI tools are as good (or bad) as the underlying data. 2nd: Develop leaders & peo...

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