To watch Pt. 1 as a 3-minute video
To listen to Pt. 1 as a 3-minute podcast
AI is already changing the way people work. Anthropic CEO Dario Amodei predicts that half of all entry level office jobs will disappear within five years. Former Google executive Mo Gawdat goes further, saying that AI will start to replace everyone – whether software developers, podcasters, or CEOs – beginning as soon as 2027.
This article is for CEOs and C-suites who are preparing themselves to be thought leaders, to not only remain relevant in the age of AI, but shape the future.
On average, thought leadership generates ROI of 156%. That figure can vary depending on whether the thought leader provides quality content, is considered independent, and is trusted.
Thought leadership offers an ROI that makes it “16 times more effective than traditional marketing approaches,” per a new book on the subject The ROI of Thought Leadership.
To be called a thought leader is more than a marketing or promotional technique. Thought leadership is really another way of building relationships per co-author Cindy Anderson: “Thought leadership is not a marketing campaign. It’s not an ad. It’s not a news article. It’s a long-term relationship building, brand-building approach.”
Examples of true thought leaders are Benjamin Franklin, Albert Einstein, Steve Jobs, and Jensen Huang. They think ahead of their times, they “think different”. They inspire and lead humanity into new modes of awareness, thinking, and living.
You may say: “How is it possible for me to measure up to these giant thought leaders?”
The point is: Everyone can learn from the same principles of thought leadership. With steadfast conviction, relentless practice, and constant learning, we all can grow into thought leaders in our own fields.
The good news is: Thought leadership can be acquired, through coaching and practice. At 10 Plus Brand, we have a system of integrating thought leadership into brand identity – be it a business brand or a personal brand.
(In the upcoming 2nd segment, you will learn five ways to build thought leadership, increase your influence, grow your brand, and thrive in the Age of AI.)
(In the 3rd and final segment, you will learn how a thought leadership coach can help, in at least five ways.)
© Joanne Z. Tan, 2025, all rights reserved.
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