Brand Design with Color, Font, Brand Image, for Logo, Slogan, Naming – A Short intro to “What is Brand Design – Pt 2 of 2”

Brand Design is the process of creating unique visuals, such as name, slogan, logo, to symbolize and amplify brand DNA, personality, and voice, through color, font, and brand image.

👉 To watch this short intro as a 2-min video

👉 To listen to this short intro as a 2-min podcast

👉 If you are serious about evolving your brand, protecting your positioning, and building equity that compounds over time, the full article and case study are available behind the paywall  (It’s well worth the small fee) at: https://10plusbrand.com/course-category/name-tagline-logo-identity-branding-design/ 

It comes with a video too.

Now let me ask you something:

If AI can generate a logo in 30 seconds…
If Canva can give you 15 brand kits before lunch…
If everyone has access to the same tools…

Why do so few brands actually stand out?

And why do so many brands feel… interchangeable?

We are entering an era where automation is accelerating sameness. The problem is deeper than design since brand DNA decoding is the foundation for design, website, marketing.

Here is the uncomfortable truth:

If your brand design does not communicate who you are in five seconds,
your market will decide for you.

If your brand looks like everyone else,
you compete on price, speed, and convenience.
That is a race no premium brand wins.

Here in Part 2, I will share my secret sauce, through real-world case studies, about:

• How brand design becomes your offense and defense in the age of AI, 
• Why real brand design does not start with visuals, 
• How the strongest brands translate identity into imagery, 
• What separates timeless brands from trendy graphics, and yes,
• How to choose color and font, and create your name, tagline, and logo, to build a brand that is recognized, remembered, and trusted, in an age where design is cheap, but meaning is rare, where visuals are abundant, but identity is scarce.

👉 If you are serious about evolving your brand, protecting your positioning, and building equity that compounds over time, the full article and case study are available behind the paywall ( It’s well worth the small fee) at: https://10plusbrand.com/course-category/name-tagline-logo-identity-branding-design/ 

It comes with a video too.

👉 And subscribe to our FREE Newsletter for more insights: https://10plusbrand.com/newsletter-subscription/

👉 If you need to discuss 1:1 with me, please use the contact form on 10PlusBrand.com. Thank you.

About the author, Joanne Z. Tan

Joanne Z. Tan is the Founder & CEO of 10 Plus Brand, Inc., a brand strategist, thought leadership coach, and speaker. She helps executives, board members, entrepreneurs, and organizations decode their Brand DNA, build trust in the AI age, and lead with authenticity. A former journalist, award-winning photographic artist, Joanne was trained in law and business in the US, and had a liberal arts education from Brandeis University before earning a law degree. Her coaching emphasizes comprehensive strategies, business modeling, thought leadership and high authority content creation, brand building, culture, teamwork, resilience. She guides leaders to stand out with integrity, vision, and purpose. Additionally, Joanne is a poet, writer, and photographic artist. Please don’t forget to like it, comment, or better, SHARE IT WITH OTHERS!

© Joanne Z. Tan, November, 2025. All rights reserved.