Interviews of Notables & Influencers and Personal Brand Building

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Interviews of Notables and Influencers series is for informing the public with quality insights from influencers and about personal brand building, says the host and producer Joanne Z. Tan.

In December 2021, we at 10 Plus Brand will celebrate the 10th episode of Interviews of Notables and Influencers, since this podcast and video series launched on December 30th, 2020. 

You can find all 10 interviews on our website:, or under the #10PlusInterviews on social media.

Who gets to be interviewed and why they come

People asked me: How did you know these people? 

Well, I am NOT a star-chaser or celebrity worshiper, neither am I very much into pop culture. I celebrate ORDINARY people doing extraordinary things,  as well as the “rich and famous” AS LONG AS what each of them does, personally, makes a difference to humanity, in large or small ways. 

I was also asked: What made billionaires and globally famed investors like Tim Draper agree to come to your show, twice

Here is what Tim Draper said, in his own words: “GREAT questions, Joanne, GREAT QUESTIONS!”  

By the way, I keep challenging Tim, like my other guests, and don’t always agree with what he says.  And that’s the point: challenge different perspectives, respectfully.

Great questions and Genuine curiosity

The quality of questions, and genuine curiosity in learning about what people do and what they are passionate about, – this is the first part of my “secret sauce” for many more upcoming Interviews of Notables and Influencers.

Business brand or personal brand – what does your brand stand for?

Another part of my ‘secret sauce” is the question I ask every guest on my podcast: What does your brand stand for?  Most of the time, their answers are long. I often summarize with fewer than six words that uplift and amplify their brands, as a parting gift to each of my honored guests.

These interviews are great ways for learning about how notables and influencers create and maintain their personal brands, directly from themselves.

You may also ask: 

What makes interview questions truly great, with very different people? 

Mastery of the art of questioning is crucial. Forgive me for tooting my own horn (an “occupational hazard” for brand marketers,)  I was trained in law school and journalism, where asking questions is part of the game. More importantly, I had a liberal arts education that gave me a broad and deep understanding of humanity, society, and socio-economic issues.  I am also passionate about the arts.  

Three things contribute to great questioning: 1) diversity of interests, 2) analytical skills from law and business training, 3) curiosity and care about people and issues.

To feed the general public with quality insights that benefit humanity is the purpose behind “Interviews of Notables and Influencers”

I am less interested in making anyone famous than sharing with the public their insights, cutting edge information, and personal stories.  

Being a celebrity alone does not automatically qualify one for an interview as a notable or an influencer, unless the content of the interview  has substance that will benefit people other than themselves. After all, that’s what personal brand building is all about.

Today while we all are flooded with opinions, and noise on social media and TV, the general public is suffering from a famine of in-depth insights from respected sources. 

Misinformation and disinformation are often the result of quick and shallow media sound bites–often biased, unquestioned, and opinionated.

To quench the public’s thirst for QUALITY information, and different perspectives explored in respectful manners, and to enrich each other’s humanity by listening to each other’s stories, I am proud to celebrate this milestone, and look forward to more to come!

Follow us: #10PlusInterviews  or, #InterviewsOfNotablesAndInfluencers

#10PlusBrand –  if you need to build, market, or rebrand your business or personal brands. 

Thank you!

© Joanne Z. Tan   Oct. 24, 2021

Edited by Susan Olson

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