A Brand Building Masterclass by Joanne Z. Tan, – How To Become A Unicorn, Summary

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Company brand building starts with DNA, then the structure, strategies, and stories. Use experts at 10 Plus Brand to execute a brand vision.

The following is a summary for the brand building masterclass podcast on “Entrepreneurs on Fire”, by Joanne Z. Tan, CEO & Brand Strategist at 10 Plus Brand, Inc., at the invitation of EOF host John Lee Dumas. EOF has a million downloads per month, is one of the top 10 Itunes podcasts in the world.  Many thanks to EOF for the wonderful summary below:

“Joanne Tan is a global brand builder, brand strategist, & visual branding expert, leads a multimedia digital brand marketing agency, 10 Plus Brand Inc. She mentors startups, CEOs, & executive coaches.

Here is the link to this podcast masterclass.

10PlusBrand Website – Craft your brand. Tell your story.

3 Value Bombs for Brand Building

1) Make sure that the company is built on a solid foundation. Take your time. Make sure you have the DNA sequence mapped out for your company, then build the structure, strategies, and stories.

2) Building a company is like building a bonfire. Every log needs to burn to its fullest and contribute to a spectacular bonfire. To keep it burning, you need to keep fueling the fire with the best quality logs.

3) To retain top quality talents, CEOs need to be humble but inspiring. Humble, meaning having respect with people that have expertise that you don’t have and know that you cannot do it all. Have the ability to inspire and let people shine, not being a micromanager.

Show Notes

Today’s Audio MASTERCLASS: A Unicorn Builds a Brand, Not Just a Book of Business.

– Joanne shares something that she believes about becoming successful that most people disagree with.

• Success is a process of growth, not an event. It is a journey, not a destination.
• There’s nothing wrong with dreaming big. The desire to become rich quickly alone cannot get you very far.
• You need vision not associated with money to inspire yourself.

– Joanne explains and gives an example about getting yourself a team and having a culture born out of it.

• You may have tons of money but sooner or later, it’s going to haunt you.
• The teams buy what the product can do to change the world in a positive way.
• Buying in is not only about the money but also what the product stands for that inspires people and makes the world a better place.

– Being a stargazer or a firefighter—two interesting words, but what does it mean?

• Being a stargazer is not losing track where you’re going. Always look at your North star and align companies toward your vision, culture, how you motivate employees, how to inspire customers. That will propel you to the right track.
• You cannot scale/grow if you are not vision-driven.

– Becoming a rockstar, how do we do that?

• Dare to dream big. Dare to think of your brand as a great brand.
• Start with a grand vision and stay on course with that vision.
• Prepare yourself to become a rockstar. Even if you fail, what a grand way it is for failing. You did not waste your time because you’re pursuing your dream, the greatest of yourself, and pushing your limit to get yourself out of your comfort zone.
• Your vision is more than just a quarterly result.

– Building a power brand.

• You need to fight each battle in order to win the war.
• Know what is your mission, then your vision that is out of this world. Declare something associated with your company’s vision. Then have a mission of what you want your company to become.
• They help brands establish vision, their essence, persona, strategy, structures, then help to stay on course, and amplify the brand messaging internally and externally.

– Hiring people smarter than you—how do we do that and why?

• Building a company is like building a bonfire. Every log needs to burn to its fullest and contribute to a spectacular bonfire. To keep it burning, you need to keep fueling the fire with the best quality logs.
• The metric for a successful CEO is inspiring, getting onboard top talents, and then growing together.
• People are spending their precious lifetime with you, trusting not only you as a person but also your dream.
• To retain top quality talents, CEOs need to be humble but inspiring. Humble, meaning having respect with people that have expertise that you don’t have and know that you cannot do it all. Have the ability to inspire and let people shine, not being a micromanager.

– Joanne’s key takeaway and call to action to Fire Nation.

• Make sure that the company is built on a solid foundation. Take your time. Make sure you have the DNA sequence mapped out for your company, then build the structure, strategies, and stories.
• Execution takes discipline. Make sure you motivate and mobilize experts to coordinate and execute the vision of the company.
• 10PlusBrand Website – Craft your brand. Tell your story.”

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