10 Plus Brand, a branding and brand marketing agency

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Oct7, 2025

Joanne Z. Tan, brand strategist, brand building expert for companies & leaders explains why brand personality humanizes goods & services with customer loyalty.

Humanize Your Products and Services with Brand Personality

By Joanne Z. Tan | Oct 7, 2025 | Branding, Personal branding, Brand building, Stand for Something, Brands, brand culture, AIXD (AI Experience Design), | 0 Comments

Is your brand exciting? Sincere? Rugged? Brand personality relates to your target audience on a human level. Here's how. To become your target audien...

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Jul10, 2025

Brand positioning is when a company creates associations between the brand and its value proposition for target audience, per Joanne Z. Tan, brand strategist. (origami birds)

5 Steps to Optimize Brand Positioning

By Joanne Z. Tan | Jul 10, 2025 | Branding, Marketing, Digital marketing, Personal branding, Brand building, Stand for Something, Advertising, Brands, brand culture, | 0 Comments

Brand positioning creates a unique niche for your products or services in the minds of customers. Learn the five steps to create an outstanding brand ...

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Oct7, 2023

Personal branding is established & advanced by serving a target audience in relationship to 3 things, per Joanne Z. Tan, a global branding expert, 10 Plus Brand

Personal Branding, Ego Boosting & Ego Bruising

By Joanne Z. Tan | Oct 7, 2023 | Branding, LinkedIn, Personal branding, Brand building, Brands, | 0 Comments

Personal branding is for serving the target audience of one's profession or business, in a competitive landscape, for desired ROI. It's both a constan...

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Jun16, 2021

Tesla, Apple, Nike, Anthony Bourdain, & brand identity, a blog by Joanne Z. Tan, branding expert, 10 Plus Brand, Inc. (Photo: A Tesla orbiting Earth.)

What the World’s Best Brands Have In Common?

By Joanne Z. Tan | Jun 16, 2021 | Branding, Brand building, | 0 Comments

To stay in the loop on brand identity, subscribe to our Newsletter To listen as a podcast To watch as a video Best brands like Anthony Bourdain...

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May7, 2021

(Image: leader running ahead of followers) Rebranding and brand influence is a must in tech-driven fast changing competition, by Joanne Tan, 10plusbrand.com

How Can a Brand Lead & Influence in the Competitive World of Technology?

By Joanne Z. Tan | May 7, 2021 | Branding, Digital marketing, Personal branding, Brand building, | 0 Comments

To stay in the loop on topics like brand influence, subscribe to our Newsletter To listen as a podcast To watch to as a video #10PlusBrand A...

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