marketing strategies

Jul25, 2019

What Type of CEO Are You – a “Grinder” or a Power Brand?

By Joanne Z. Tan | Jul 25, 2019 | Branding, Marketing, | 0 Comments

To stay in the loop on CEOs and other topics, subscribe to our Newsletter CEOs often view the cost for brand building and marketing as a “luxury”...

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Jun22, 2019

Brand Competition Can Be Your Best Friend, Differentiator and Collaborator

By Joanne Z. Tan | Jun 22, 2019 | Video, Website, Marketing, | 0 Comments

To stay in the loop and for other great blogs about Brand Competition, subscribe to our Newsletter To listen as a podcast To watch to as a video...

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Mar10, 2019

Survival of the Fittest Brand

By Joanne Z. Tan | Mar 10, 2019 | Branding, Website, Brand building, | 0 Comments

To stay in the loop on topics like brand survival, subscribe to our Newsletter Regularly evaluate brand position and marketing strategy is key to bra...

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Jan12, 2019

Nike Branding Reaches Double Digits Profit Gain After Kaepernick Ad

By Joanne Z. Tan | Jan 12, 2019 | Video, Marketing, | 0 Comments

To stay in the loop on topics like Nike Branding, subscribe to our Newsletter Nike branding is powerful when standing by its beliefs. By associating ...

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Nov26, 2018

Storytelling and Branding

By Joanne Z. Tan | Nov 26, 2018 | Video, Marketing, | 2 Comments

To stay in the loop on great blog topics like brand story, subscribe to our Newsletter Brand storytelling distinguishes a power brand. It requires mu...

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Oct27, 2018

“In Machines We Trust”? – Digital Truthfulness & Authenticity by AI (Pt 2)

By Joanne Z. Tan | Oct 27, 2018 | Marketing, | 0 Comments

To stay in the loop on great topics like Digital Truthfulness, subscribe to our Newsletter Click to Read Part 1 of Digital Truthfulness Can softwa...

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Oct15, 2018

Is Your Video Hurting or Promoting your Brand?

By Joanne Z. Tan | Oct 15, 2018 | Video, Marketing, | 0 Comments

To stay in the loop on leveraging a promotional brand and more topics, subscribe to our Newsletter A high quality brand promotional brand video must ...

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Sep5, 2018

Brand Identity Needs a Heart and a Soul, to Move Hearts and Souls

By Joanne Z. Tan | Sep 5, 2018 | Branding, Marketing, | 3 Comments

To stay in the loop on creating a brand identity, subscribe to our Newsletter Creating a brand identity is more than marketing products or services. ...

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Aug5, 2018

NASA Can Learn from Nike in Messaging a Corporate Vision Statement

By Joanne Z. Tan | Aug 5, 2018 | Marketing, Digital marketing, | 0 Comments

In a corporation’s vision statement, mission, core value, slogan, impactful words and visuals create magic for customers and bottom line. An organi...

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Jul23, 2017

Brand DNA Messaging with Words & Visuals – a Multi-disciplinary Process

By Joanne Z. Tan | Jul 23, 2017 | Branding, | 0 Comments

To stay in the loop on brand building topics, subscribe to our Newsletter Honing brand DNA into narratives is the “science”, quality photos and v...

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