marketing strategies

2507, 2019

What Type of CEO Are You – a “Grinder” or a Power Brand?

By Joanne Z. Tan | Jul 25th, 2019 | Branding, Marketing, | 0 Comments

To stay in the loop on CEOs and other topics, subscribe to our Newsletter CEOs often view the cost for brand building and marketing as a “luxury”...

Read More

2206, 2019

Brand Competition Can Be Your Best Friend, Differentiator and Collaborator

By Joanne Z. Tan | Jun 22nd, 2019 | Video, Website, Marketing, | 0 Comments

To stay in the loop and for other great blogs about Brand Competition, subscribe to our Newsletter To listen as a podcast To watch to as a video...

Read More

1003, 2019

Survival of the Fittest Brand

By Joanne Z. Tan | Mar 10th, 2019 | Branding, Website, Brand building, | 0 Comments

To stay in the loop on topics like brand survival, subscribe to our Newsletter Regularly evaluate brand position and marketing strategy is key to bra...

Read More

1201, 2019

Nike Branding Reaches Double Digits Profit Gain After Kaepernick Ad

By Joanne Z. Tan | Jan 12th, 2019 | Video, Marketing, | 0 Comments

To stay in the loop on topics like Nike Branding, subscribe to our Newsletter Nike branding is powerful when standing by its beliefs. By associating ...

Read More

2611, 2018

Storytelling and Branding

By Joanne Z. Tan | Nov 26th, 2018 | Video, Marketing, | 2 Comments

To stay in the loop on great blog topics like brand story, subscribe to our Newsletter Brand storytelling distinguishes a power brand. It requires mu...

Read More

2710, 2018

“In Machines We Trust”? – Digital Truthfulness & Authenticity by AI (Pt 2)

By Joanne Z. Tan | Oct 27th, 2018 | Marketing, | 0 Comments

To stay in the loop on great topics like Digital Truthfulness, subscribe to our Newsletter Click to Read Part 1 of Digital Truthfulness Can softwa...

Read More

1510, 2018

Is Your Video Hurting or Promoting your Brand?

By Joanne Z. Tan | Oct 15th, 2018 | Video, Marketing, | 0 Comments

To stay in the loop on leveraging a promotional brand and more topics, subscribe to our Newsletter A high quality brand promotional brand video must ...

Read More

0509, 2018

Brand Identity Needs a Heart and a Soul, to Move Hearts and Souls

By Joanne Z. Tan | Sep 5th, 2018 | Branding, Marketing, | 3 Comments

To stay in the loop on creating a brand identity, subscribe to our Newsletter Creating a brand identity is more than marketing products or services. ...

Read More

0508, 2018

NASA Can Learn from Nike in Messaging a Corporate Vision Statement

By Joanne Z. Tan | Aug 5th, 2018 | Marketing, Digital marketing, | 0 Comments

In a corporation’s vision statement, mission, core value, slogan, impactful words and visuals create magic for customers and bottom line. An organi...

Read More

2307, 2017

Brand DNA Messaging with Words & Visuals – a Multi-disciplinary Process

By Joanne Z. Tan | Jul 23rd, 2017 | Branding, | 0 Comments

To stay in the loop on brand building topics, subscribe to our Newsletter Honing brand DNA into narratives is the “science”, quality photos and v...

Read More

Decode | Create | Amplify