10 Plus Brand, a branding and brand marketing agency

customer experience

Nov4, 2019

Steve Jobs established Apple brand's DNA and what it stands for, as described in the article by Joanne Tan,

What Does It Take To Have A Power Brand?

By Joanne Z. Tan | Nov 4, 2019 | Branding, | 0 Comments

Click here more Power Brand content To stay in the loop, subscribe to our Newsletter For a company to become a power brand, it must stand for some...

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Nov26, 2018

Brand story distinguishes a power brand. It requires multidisciplinary skills and profound understanding of business and humanity. (image of story blocks)

Storytelling and Branding

By Joanne Z. Tan | Nov 26, 2018 | Video, Marketing, | 1 Comments

To stay in the loop on great blog topics like brand story, subscribe to our Newsletter Brand storytelling distinguishes a power brand. It requires mu...

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Oct27, 2018

Can software certify digital truthfulness of digital information? Can AI create fake news? Who is responsible for truthfulness, technology or humans?

“In Machines We Trust”? – Digital Truthfulness & Authenticity by AI (Pt 2)

By Joanne Z. Tan | Oct 27, 2018 | Marketing, | 0 Comments

To stay in the loop on great topics like Digital Truthfulness, subscribe to our Newsletter Click to Read Part 1 of Digital Truthfulness Can softwa...

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Sep5, 2018

Nike, Colin Kaepernick, a brand identity, experience, branding, marketing, strategy, aspiration, inspiration, empower, controversy, heart, soul, message, sales

Brand Identity Needs a Heart and a Soul, to Move Hearts and Souls

By Joanne Z. Tan | Sep 5, 2018 | Branding, Marketing, | 3 Comments

To stay in the loop on creating a brand identity, subscribe to our Newsletter Creating a brand identity is more than marketing products or services. ...

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Aug5, 2018

Be Brief, Impactful and Visual In Messaging A Corporation’s Vision statement - what NASA can learn from Nike, written by Joanne Tan, CEO of 10 Plus Brand, Inc.

NASA Can Learn from Nike in Messaging a Corporate Vision Statement

By Joanne Z. Tan | Aug 5, 2018 | Marketing, Digital marketing, | 0 Comments

In a corporation’s vision statement, mission, core value, slogan, impactful words and visuals create magic for customers and bottom line. An organi...

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