brand identity

Jul10, 2025

5 Steps to Optimize Brand Positioning

By Joanne Z. Tan | Jul 10, 2025 | Stand for Something, Branding, Marketing, Digital marketing, Personal branding, Brand building, Advertising, Brands, brand culture, | 0 Comments

Brand positioning creates a unique niche for your products or services in the minds of customers. Learn the five steps to create an outstanding brand ...

Read More

Jan7, 2024

Taylor Swift – A Quintessential American Brand and a Symbol for Full Womanhood

By Joanne Z. Tan | Jan 7, 2024 | Branding, Personal branding, Brand building, Stand for Something, Brands, | 0 Comments

What is today's "womanhood"? Why Taylor Swift symbolizes the fullness of womanhood? Why her American personal brand and global business brand transcen...

Read More

Decode | Create | Amplify