10 Plus Brand, a branding and brand marketing agency

brand identity

Sep9, 2025

Brand authenticity in the AI Age: What, why, per global brand strategist, branding expert, thought leadership coach Joanne Tan: humans create content for humans.

What is Brand Authenticity in the AI Age?

By Joanne Z. Tan | Sep 9, 2025 | Branding, Brand building, Personal branding, Content marketing, Digital marketing, LinkedIn, Marketing, AIXD (AI Experience Design), AI & Technology, Leadership, AI, Brands, Stand for Something, | 0 Comments

In a rising sea of AI enabled mediocrity, brand authenticity can make you rise to the top. Here is why and how. People today have more trust in authe...

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Aug27, 2025

Joanne Z. Tan explains common naming mistakes even a Nobel Winner made, why brand DNA decoding is key to business names, corporate identity, rebranding (galaxy)

Business Names – The Art and Science of Naming Based on Brand DNA Decoding

By Joanne Z. Tan | Aug 27, 2025 | Brands, Stand for Something, Brand building, Branding, | 0 Comments

Why did a Nobel Laureate make the same naming mistake we all do? What are the secrets for creating business names? (HINT: Decode Brand DNA) - Joanne Z...

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Jul10, 2025

Brand positioning is when a company creates associations between the brand and its value proposition for target audience, per Joanne Z. Tan, brand strategist. (origami birds)

5 Steps to Optimize Brand Positioning

By Joanne Z. Tan | Jul 10, 2025 | Brands, brand culture, Advertising, Stand for Something, Brand building, Personal branding, Digital marketing, Marketing, Branding, | 0 Comments

Brand positioning creates a unique niche for your products or services in the minds of customers. Learn the five steps to create an outstanding brand ...

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Jan7, 2024

Taylor Swift is a powerful personal brand and a business brand that transcend gender, culture, age, says Joanne Z. Tan, global branding expert, 10 Plus Brand.

Taylor Swift – A Quintessential American Brand and a Symbol for Full Womanhood

By Joanne Z. Tan | Jan 7, 2024 | Brands, Stand for Something, Brand building, Personal branding, Branding, | 0 Comments

What is today's "womanhood"? Why Taylor Swift symbolizes the fullness of womanhood? Why her American personal brand and global business brand transcen...

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