10 Plus Brand, a branding and brand marketing agency

Leadership

Apr27, 2025

How to use LinkedIn AI to your advantage while standing above AI algorithm as a professional personal brand, per Joanne Z. Tan, global brand strategist.

LinkedIn AI – What it CAN and CANNOT do for your Profile, AND your Professional, Personal Brand?

By Joanne Z. Tan | Apr 27, 2025 | Branding, LinkedIn, Digital marketing, Personal branding, Brand building, Stand for Something, Brands, AI & Technology, | 0 Comments

LinkedIn AI drowns your unique value propositions in the sea of sameness. To stand out, per brand strategist Joanne Tan, is to turn your LinkedIn prof...

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Apr18, 2025

Fiona Ma, California State Treasurer for 6 years, candidate for CA Lieutenant Governor, interviewed by Joanne Z. Tan about her track record, upbringing, goals.

Fiona Ma – California Treasurer, Candidate for Lieutenant Governor of California

By Joanne Z. Tan | Apr 18, 2025 | Branding, entrepreneurship, Interviews of Notables and Influencers, Stand for Something, Politics, Leadership, | 0 Comments

Joanne Z. Tan conducted an extensive interview of Fiona Ma, California State Treasurer since 2019, who is running for CA Lieutenant Governor, about is...

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Apr12, 2025

AI hyper personalization tools used in marketing and customer support can result in loss of consumer trust, revenue decrease, says Joanne Z. Tan, 10 Plus Brand

Hyper Personalization Works ONLY if it Leads to Human Connection

By Joanne Z. Tan | Apr 12, 2025 | Digital marketing, Content marketing, Brands, AI, Technology, Leadership, AI & Technology, AIXD (AI Experience Design), | 0 Comments

AI generated hyper personalization tools used in customer services can lead to losing customer trust and company revenue. Let AI lead to human to huma...

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Apr7, 2025

Joanne Z. Tan interviewed Tammy Roust on AI future, AI data, crypto, synthetic data, AI mistakes, AI governance, SLM on Interviews of Notables and Influencers

AI Future, Synthetic Data, AI Mistakes, AI Governance, Crypto Regulations, Knowledge Economy – Interview of Tammy Roust by Joanne Z. Tan

By Joanne Z. Tan | Apr 7, 2025 | Interviews of Notables and Influencers, AI, Technology, Leadership, AI & Technology, | 0 Comments

Cutting insights from Tammy Roust, an AI expert, former NASA senior engineer, Chief Data Officer for State & Federal governments and at fintech co...

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Feb2, 2025

Global authority in personal branding & business branding Joanne Z. Tan explains what is a personal brand with philosophical & psychological sense of self.

What Is a Personal Brand?

By Joanne Z. Tan | Feb 2, 2025 | Branding, Personal branding, Brand building, Stand for Something, Brands, Leadership, brand culture, | 0 Comments

In a deeply philosophical and psychological sense, a personal brand is established upon the foundation of your sense of self, which determines how you...

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Jan13, 2025

Synthetic data by AI threatens integrity of information, legal & financial systems & democracy, per Joanne Z. Tan, thought leader, influencer, brand builder.

Synthetic Data in AI today, and the Toxic Assets in Financial Crises of 2008 and 1987

By Joanne Z. Tan | Jan 13, 2025 | Branding, Brand building, Stand for Something, Politics, AI, Technology, Leadership, AI & Technology, AIXD (AI Experience Design), | 0 Comments

Synthetic data threatens the integrity of information, the legal system, the financial system, media, and democracy.  US Government must regulate to ...

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Jan8, 2025

What is the Second Renaissance? Joanne Z. Tan, global authority in business brand building and leadership personal branding explains post AI Knowledge Economy.

What is the Second Renaissance? Get Ahead of AI – Build a Brand for the Knowledge Economy

By Joanne Z. Tan | Jan 8, 2025 | Branding, Marketing, Digital marketing, Content marketing, Personal branding, Brand building, Stand for Something, Brands, AI, Leadership, AI & Technology, brand culture, AIXD (AI Experience Design), | 0 Comments

As AI automation is making your business increasingly the same as your competitors, build a brand to thrive in the Knowledge Economy in the Second Ren...

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Dec31, 2024

Originality will lead the Second Renaissance, per Joanne Z. Tan, global branding expert and executive coach for business leaders and growth companies.

Originality – Beyond AI’s Diminishing Return

By Joanne Z. Tan | Dec 31, 2024 | Branding, Website, Marketing, Digital marketing, Content marketing, Personal branding, Brand building, Stand for Something, Brands, AI, Technology, Leadership, brand culture, workplace culture, AIXD (AI Experience Design), | 0 Comments

As more people use AI to write, their writings are getting more and more alike. To catch plagiarism, more AI tools are on the rise to check originalit...

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Nov25, 2024

Leaders: reinvent yourself before reinvent organizations in the fast changing world, per Joanne Z. Tan, global brand strategist, executive coach, brand builder.

Leaders: How to Reinvent Yourself and Your Organization in a Fast Changing World 

By Joanne Z. Tan | Nov 25, 2024 | Branding, Brand building, entrepreneurship, Stand for Something, AI, Technology, Leadership, AI & Technology, brand culture, workplace culture, | 0 Comments

In the fast changing world of AI, how to reinvent yourself and your companies? - Insights for leaders regarding attitude, mindset, strategies, goals, ...

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Nov4, 2024

Leadership personal branding building is a must for board candidates; board of directors assessment by 3rd party experts like Joanne Z. Tan can improve the fit

How Personal Brand Building Helps a Board Member Candidate Find a Right-fitting Board

By Joanne Z. Tan | Nov 4, 2024 | Branding, Personal branding, Brand building, Stand for Something, Leadership, brand culture, | 0 Comments

Individual board member candidates need personal brand building to ensure the right fit, and boards need to improve assessment processes. To most peo...

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