10 Plus Brand, a branding and brand marketing agency

brand culture

Sep9, 2025

What is authentic brand in AI age, how to build it & why.

How to create an authentic brand in the AI age? – “SoS – Sip of Solace”: 1-minute thought leadership Tip from Joanne Z. Tan

By Joanne Z. Tan | Sep 9, 2025 | Branding, Marketing, Digital marketing, Personal branding, Brand building, Stand for Something, Advertising, Brands, AI, Leadership, AI & Technology, brand culture, AIXD (AI Experience Design), Thought Leadership Coaching, Sip of Solace, | 0 Comments

In a rising sea of AI-enabled mediocrity, what makes a brand stand out? One word: authenticity. Consumers trust brands more than governments or media...

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Sep5, 2025

Thought leadership coach Joanne Z. Tan on why, how, when to celebrate the small steps for leaders and teams, motivation and bonding as rewards of celebration.

Celebrate, in Big and Small Ways – When, How, and Why?  

By Joanne Z. Tan | Sep 5, 2025 | Brand building, Leadership, brand culture, Joyful living, Thought Leadership Coaching, | 0 Comments

Celebrate in big and small ways, daily, because "the journey IS the destination", says Joanne Z. Tan, thought leadership coach. Happiness is not a re...

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Sep4, 2025

Celebrate Here and Now! – “SoS – Sip of Solace”: 1-minute thought leadership Tip from Joanne Z. Tan

By Joanne Z. Tan | Sep 4, 2025 | Brand building, Leadership, brand culture, Joyful living, Thought Leadership Coaching, Sip of Solace, | 0 Comments

Celebration is a leadership skill, a mental discipline, and a path to success.  Learn why celebrate here and now, the everyday, can direct your focus...

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Aug29, 2025

Brand auditing - a small investment w/ huge ROI, to anchor a company to sail with AI, per Joanne Z. Tan, thought leadership coach & brand builder for leaders.

Anchor & Sails: Ready for turbulence? – Get a Brand Audit! “(SoS) – Sip of Solace” 1-minute Thought leadership Coaching Tips from Joanne Z. Tan

By Joanne Z. Tan | Aug 29, 2025 | Branding, Brand building, Stand for Something, Brands, AI, Leadership, AI & Technology, brand culture, Thought Leadership Coaching, Sip of Solace, | 0 Comments

To Watch this as a 1-min video To listen to it as a 1-min podcast  Our world is changing fast. What used to work in calm water no longer works in t...

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Aug8, 2025

Joanne Z. Tan, brand strategist for companies & individual leaders, list 5 thought leadership qualities in Pt 2 of 3: 5 Ways to Build Thought Leadership.

What Are the 5 Thought Leadership Qualities in the AI Age? (Pt. 2 of 3): Five Ways to Build Thought Leadership _ Joanne Z. Tan

By Joanne Z. Tan | Aug 8, 2025 | Branding, Personal branding, Brand building, Stand for Something, AI, Leadership, AI & Technology, brand culture, Thought Leadership Coaching, | 0 Comments

Joanne Z. Tan, thought leadership coach and brand builder for leaders and companies, lists 5 basic thought leadership qualities in the AI age, in Pt 2...

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Aug2, 2025

Jensen Huang on AGI, Moore's Law, first principle thinking, AI taking over human jobs in Pt. 2 of his talk, summary by Joanne Z. Tan, thought leadership coach.

Jensen Huang on AGI, AI Taking Over Human Jobs; Moore’s Law, First Principle Thinking – Pt 2 of 3, Summary by Joanne Z. Tan, Thought Leadership Coach

By Joanne Z. Tan | Aug 2, 2025 | entrepreneurship, Interviews of Notables and Influencers, AI, Technology, Leadership, AI & Technology, brand culture, | 0 Comments

Jensen Huang predicted that AGI will be at superhuman level in less than two years. He talked about first principle thinking, daily gut checking, Moor...

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Aug2, 2025

Jensen Huang's talk at Stanford on July 26, 2025, in his own words, with summary & comments by Joanne Z. Tan and , Part 1 of 3 about his big bet 30 years ago.

Jensen Huang’s Big Bet 30 Years Ago on CUDA – (Part 1 of 3): Jensen Huang’s 30-Minute Talk, Summary by Joanne Z. Tan, Thought leadership Coach

By Joanne Z. Tan | Aug 2, 2025 | entrepreneurship, Interviews of Notables and Influencers, AI, Technology, Leadership, AI & Technology, brand culture, | 0 Comments

Jensen Huang made a big bet  more than 30 years ago on CUDA (Compute Unified Device Architecture). CUDA became the pillar for AI advancement today. H...

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Jul10, 2025

Brand positioning is when a company creates associations between the brand and its value proposition for target audience, per Joanne Z. Tan, brand strategist. (origami birds)

5 Steps to Optimize Brand Positioning

By Joanne Z. Tan | Jul 10, 2025 | Branding, Marketing, Digital marketing, Personal branding, Brand building, Stand for Something, Advertising, Brands, brand culture, | 0 Comments

Brand positioning creates a unique niche for your products or services in the minds of customers. Learn the five steps to create an outstanding brand ...

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Jun8, 2025

5 brand building strategies for businesses to thrive in AI Age, per Joanne Z. Tan, global brand building expert, executive & career coach, 10 Plus Brand, Inc.

Five Brand Building Strategies to Thrive in the Digital Age

By Joanne Z. Tan | Jun 8, 2025 | Branding, Personal branding, Brand building, Stand for Something, Brands, brand culture, | 0 Comments

Brand building strategies tell your brand story, focus your messaging, and help connect with communities that align with your values and purpose. To ...

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Mar14, 2025

Per Joanne Z. Tan, global brand strategist, in AI age, brand persona, brand messaging, brand voice in high quality content are favored by AI search to win.

3 Ways to Win in the AI Age: Brand Persona, Brand Messaging, and Brand Voice

By Joanne Z. Tan | Mar 14, 2025 | Branding, Digital marketing, Content marketing, Personal branding, Brand building, Stand for Something, Brands, AI, brand culture, AIXD (AI Experience Design), | 0 Comments

To stay ahead of the AI curve, build your unique brand persona and brand voice,  keep the human touch, and humanize your brand messaging. This is pa...

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