10 Plus Brand, a branding and brand marketing agency

brand culture

Nov25, 2024

Leaders: reinvent yourself before reinvent organizations in the fast changing world, per Joanne Z. Tan, global brand strategist, executive coach, brand builder.

Leaders: How to Reinvent Yourself and Your Organization in a Fast Changing World 

By Joanne Z. Tan | Nov 25, 2024 | Branding, Brand building, entrepreneurship, Stand for Something, AI, Technology, Leadership, AI & Technology, brand culture, workplace culture, | 0 Comments

In the fast changing world of AI, how to reinvent yourself and your companies? - Insights for leaders regarding attitude, mindset, strategies, goals, ...

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Nov4, 2024

Leadership personal branding building is a must for board candidates; board of directors assessment by 3rd party experts like Joanne Z. Tan can improve the fit

How Personal Brand Building Helps a Board Member Candidate Find a Right-fitting Board

By Joanne Z. Tan | Nov 4, 2024 | Branding, Personal branding, Brand building, Stand for Something, Leadership, brand culture, | 0 Comments

Individual board member candidates need personal brand building to ensure the right fit, and boards need to improve assessment processes. To most peo...

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May5, 2024

Brand loyalty, more than products or services, is a long term commitment based on trust, confidence, shared values - Joanne Z. Tan, 10 Plus Brand, in Pt 1 of 2.

Earning and Keeping Brand Loyalty (Part 1 of 2)

By Joanne Z. Tan | May 5, 2024 | Branding, Marketing, Content marketing, Brand building, Stand for Something, Advertising, Brands, brand culture, | 0 Comments

Having long term, devoted, exclusive customers is hard to achieve, even harder is sustaining their brand loyalty with relentless improvement, says Joa...

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Apr9, 2024

Brand audit: why companies need it once a year, per Joanne Z. Tan, brand building & marketing expert, global branding expert & brand strategist, 10 Plus Brand.

Brand Audit: Why, What, When, and How

By Joanne Z. Tan | Apr 9, 2024 | Branding, Marketing, Digital marketing, Personal branding, Brand building, Brands, brand culture, workplace culture, | 0 Comments

Companies must not wait until sales drop to start brand audits, which will be too little, too late. To stay ahead of your competition, do it once a ye...

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