10 Plus Brand, a branding and brand marketing agency

brand culture

Nov4, 2024

Leadership personal branding building is a must for board candidates; board of directors assessment by 3rd party experts like Joanne Z. Tan can improve the fit

How Personal Brand Building Helps a Board Member Candidate Find a Right-fitting Board

By Joanne Z. Tan | Nov 4, 2024 | Personal branding, Brand building, Branding, brand culture, Leadership, Stand for Something, | 0 Comments

Individual board member candidates need personal brand building to ensure the right fit, and boards need to improve assessment processes. To most peo...

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May5, 2024

Brand loyalty, more than products or services, is a long term commitment based on trust, confidence, shared values - Joanne Z. Tan, 10 Plus Brand, in Pt 1 of 2.

Earning and Keeping Brand Loyalty (Part 1 of 2)

By Joanne Z. Tan | May 5, 2024 | brand culture, Brands, Advertising, Stand for Something, Marketing, Brand building, Content marketing, Branding, | 0 Comments

Having long term, devoted, exclusive customers is hard to achieve, even harder is sustaining their brand loyalty with relentless improvement, says Joa...

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Apr9, 2024

Brand audit: why companies need it once a year, per Joanne Z. Tan, brand building & marketing expert, global branding expert & brand strategist, 10 Plus Brand.

Brand Audit: Why, What, When, and How

By Joanne Z. Tan | Apr 9, 2024 | workplace culture, brand culture, Brands, Brand building, Personal branding, Digital marketing, Marketing, Branding, | 0 Comments

Companies must not wait until sales drop to start brand audits, which will be too little, too late. To stay ahead of your competition, do it once a ye...

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