In a rising sea of AI-enabled mediocrity, what makes a brand stand out? One word: authenticity. Consumers trust brands more than governments or media...
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In a rising sea of AI enabled mediocrity, brand authenticity can make you rise to the top. Here is why and how. People today have more trust in authe...
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To Watch this as a 1-min video To listen to it as a 1-min podcast Our world is changing fast. What used to work in calm water no longer works in t...
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Why did a Nobel Laureate make the same naming mistake we all do? What are the secrets for creating business names? (HINT: Decode Brand DNA) - Joanne Z...
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AGI (artificial general intelligence) is going to change even the role of a CEO, in a couple of years. Joanne Z. Tan lists five ways to grow thought...
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What is thought leadership coaching? How can it help CEOs and leaders to win against AGI? - check out the 5 ways listed by Joanne Z. Tan, a thought le...
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Joanne Z. Tan, thought leadership coach and brand builder for leaders and companies, lists 5 basic thought leadership qualities in the AI age, in Pt 2...
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For leaders to be relevant in the fast evolving AI age, here are five ways to build thought leadership, and five ways a thought leadership coach can h...
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Brand positioning creates a unique niche for your products or services in the minds of customers. Learn the five steps to create an outstanding brand ...
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Brand building strategies tell your brand story, focus your messaging, and help connect with communities that align with your values and purpose. To ...
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