Power of Visuals

By |2019-08-05T22:42:11+00:00June 29th, 2019|Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, CEO, Corporation, Culture, customer experience, Loyalty, Marketing, marketing strategies, Photos & Graphics, ROI, Verbal content, Video, Website|

How many types of roofs can you visualize in 6 seconds? Now, STRETCH your imagination, and visualize what comes to your mind when you hear this sentence: “Our vast knowledge in various types of roofing installations is one of our greatest assets.” Perhaps a roof or two come to your visual mind?

Competition Can Be a Brand’s Best Friend, Differentiator and Collaborator

By |2019-08-05T22:50:07+00:00June 22nd, 2019|Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, content creation, Corporation, Culture, Loyalty, Marketing, marketing strategies, Video, Website|

From branding point of view, there is no better way of defining a brand’s unique value propositions (“UVPs”) than by studying its peers or “competitors”. How else do you differentiate yourself in the marketplace? It is by a theory of relativity and the myth of one’s innate originality. A brand needs to have a limitless mindset rather than a limiting one to embrace and leverage competition and turning competitors into peers. Synergy created by mutually supplementing strengths and weaknesses with collaboration among competitors creates better UVPs and a diverse ecosystem.