May22, 2024

3 Elements of a Unicorn: Vision, Brand Focus, Experience Design – Steve Jobs’ secret sauce for growing a garage startup into Apple

By Joanne Z. Tan | May 22, 2024 | Marketing, Branding, Technology, AI & Technology, Brands, Stand for Something, entrepreneurship, Brand building, | 0 Comments

Apply Steve Jobs' vision, brand focus, and experience design for turning a garage startup into Apple, to building AI unicorn startups with these 3 ele...

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May18, 2024

Just do it – A message for entrepreneurs at heart

By Joanne Z. Tan | May 18, 2024 | Leadership, Technology, AI, entrepreneurship, Brand building, | 0 Comments

Joanne Tan encourages entrepreneurs to just do it and learn from doing, without fears, complacency, or waiting for perfect confidence for building sta...

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Nov4, 2019

What Does It Take To Have A Power Brand?

By Joanne Z. Tan | Nov 4, 2019 | Branding, | 0 Comments

Click here more Power Brand content To stay in the loop, subscribe to our Newsletter For a company to become a power brand, it must stand for some...

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