10 Plus Brand, a branding and brand marketing agency

brand building

Mar14, 2025

Per Joanne Z. Tan, global brand strategist, in AI age, brand persona, brand messaging, brand voice in high quality content are favored by AI search to win.

3 Ways to Win in the AI Age: Brand Persona, Brand Messaging, and Brand Voice

By Joanne Z. Tan | Mar 14, 2025 | Branding, Digital marketing, Content marketing, Personal branding, Brand building, Stand for Something, Brands, AI, brand culture, AIXD (AI Experience Design), | 0 Comments

To stay ahead of the AI curve, build your unique brand persona and brand voice,  keep the human touch, and humanize your brand messaging. This is pa...

Read More

Feb2, 2025

Global authority in personal branding & business branding Joanne Z. Tan explains what is a personal brand with philosophical & psychological sense of self.

What Is a Personal Brand?

By Joanne Z. Tan | Feb 2, 2025 | Branding, Personal branding, Brand building, Stand for Something, Brands, Leadership, brand culture, | 0 Comments

In a deeply philosophical and psychological sense, a personal brand is established upon the foundation of your sense of self, which determines how you...

Read More

Jan13, 2025

Synthetic data by AI threatens integrity of information, legal & financial systems & democracy, per Joanne Z. Tan, thought leader, influencer, brand builder.

Synthetic Data in AI today, and the Toxic Assets in Financial Crises of 2008 and 1987

By Joanne Z. Tan | Jan 13, 2025 | Branding, Brand building, Stand for Something, Politics, AI, Technology, Leadership, AI & Technology, AIXD (AI Experience Design), | 0 Comments

Synthetic data threatens the integrity of information, the legal system, the financial system, media, and democracy.  US Government must regulate to ...

Read More

Jan8, 2025

What is the Second Renaissance? Joanne Z. Tan, global authority in business brand building and leadership personal branding explains post AI Knowledge Economy.

What is the Second Renaissance? Get Ahead of AI – Build a Brand for the Knowledge Economy

By Joanne Z. Tan | Jan 8, 2025 | Branding, Marketing, Digital marketing, Content marketing, Personal branding, Brand building, Stand for Something, Brands, AI, Leadership, AI & Technology, brand culture, AIXD (AI Experience Design), | 0 Comments

As AI automation is making your business increasingly the same as your competitors, build a brand to thrive in the Knowledge Economy in the Second Ren...

Read More

Dec31, 2024

Originality will lead the Second Renaissance, per Joanne Z. Tan, global branding expert and executive coach for business leaders and growth companies.

Originality – Beyond AI’s Diminishing Return

By Joanne Z. Tan | Dec 31, 2024 | Branding, Website, Marketing, Digital marketing, Content marketing, Personal branding, Brand building, Stand for Something, Brands, AI, Technology, Leadership, brand culture, workplace culture, AIXD (AI Experience Design), | 0 Comments

As more people use AI to write, their writings are getting more and more alike. To catch plagiarism, more AI tools are on the rise to check originalit...

Read More

Nov4, 2024

Leadership personal branding building is a must for board candidates; board of directors assessment by 3rd party experts like Joanne Z. Tan can improve the fit

How Personal Brand Building Helps a Board Member Candidate Find a Right-fitting Board

By Joanne Z. Tan | Nov 4, 2024 | Branding, Personal branding, Brand building, Stand for Something, Leadership, brand culture, | 0 Comments

Individual board member candidates need personal brand building to ensure the right fit, and boards need to improve assessment processes. To most peo...

Read More

Sep14, 2024

10PlusProfile.com, a subsidiary website under 10PlusBrand.com, focuses only on LinkedIn optimization, personal branding, business brand-building & marketing.

LinkedIn Optimization, Personal & Business Branding: 10PlusPROFILE.com – Our rebranded Subsidiary Website Focusing on LinkedIn Only

By Joanne Z. Tan | Sep 14, 2024 | Branding, LinkedIn, Brand building, | 0 Comments

We just re-branded 10PlusProfile.com, our subsidiary website devoted to LinkedIn profile personal branding and business branding, and LinkedIn optimiz...

Read More

Aug22, 2024

Decision paralysis leads to customer loyalty with brand loyalty programs, per Joanne Z. Tan, global B2B brand building and brand marketing expert, brand coach.

Decision Paralysis, Customer Loyalty, and Brand Loyalty Programs in the AI Age (Pt 2 of 2)

By Joanne Z. Tan | Aug 22, 2024 | Branding, Brand building, Brands, AI, AIXD (AI Experience Design), | 0 Comments

Decision paralysis in the age of AI can actually open the door to customers' brand loyalty, if a brand delivers high quality brand promises consistent...

Read More

May22, 2024

Joanne Z. Tan, global authority in brand building strategies for AI startups lists 3 elements of a unicorn: Vision, Brand-focus, Experience Design, Steve Jobs.

3 Elements of a Unicorn: Vision, Brand Focus, Experience Design – Steve Jobs’ secret sauce for growing a garage startup into Apple

By Joanne Z. Tan | May 22, 2024 | Branding, Marketing, Brand building, entrepreneurship, Stand for Something, Brands, Technology, AI & Technology, | 0 Comments

Apply Steve Jobs' vision, brand focus, and experience design for turning a garage startup into Apple, to building AI unicorn startups with these 3 ele...

Read More

Mar9, 2024

AI Experience Design (AIXD), described by global brand strategist & experience design expert Joanne Z. Tan, determines customer experience and brand experience.

AI Experience Design (AIXD) Can Make or Break a Brand: Why AI voice and IVR are Driving Customers Crazy

By Joanne Z. Tan | Mar 9, 2024 | Branding, Marketing, Brand building, Brands, AI, Leadership, AI & Technology, AIXD (AI Experience Design), | 0 Comments

The problem in AI experience design (AIXD) is ubiquitous: After calling and “talking” to an AI voice used on IVR (interactive voice response), too...

Read More

Subscribe by Email

Categories

Decode | Create | Amplify

Menu