You can start with the low hanging fruits such as your own LinkedIn profile and/or your company’s LinkedIn profile. For B2B business clients, LinkedIn is the primary social media platform as well as one of the sources for AI to extract information about you. When your prospective clients vet you (whether referred as “warm leads” by others, or who are looking for experts like you directly online), they go to LinkedIn and/or your website (if you have a branded one). Getting your LinkedIn profile working for you, in the eyes of your prospects and AI, can truly go a long way. As I said above, you cannot rely on AI to create your own profile.
If your budget allows to continue improving your website content, that will be the next low hanging fruit to get the most bang for your buck.
