10 Plus Brand, a branding and brand marketing agency

AI & Technology

Jun28, 2026

Performance marketing can't keep up with agentic AI, time to increase budgets for brand building, brand equity, brand positioning & brand trust, says Joanne Tan

Performance Marketing and Brand Building in the AI Age

By Joanne Z. Tan | Jun 28, 2026 | Branding, Digital marketing, Brand building, Brands, AI, AI & Technology, AIXD (AI Experience Design), Thought Leadership Coaching, brand marketing in AI Age, | 0 Comments

Performance marketing promises objective data to measure marketing ROI but it undervalues brand building. As the AI age overturns old paradigms, brand...

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May21, 2026

Per Joanne Z. Tan, brand strategist, branding expert, to win in the AI age, co-create brand journey among CEOs, customers, outside brand experts & marketing

Brand Journey to Win in the AI Age: Learning to Share the Road

By Joanne Z. Tan | May 21, 2026 | Digital marketing, Content marketing, Brands, AI, Leadership, AI & Technology, brand culture, AIXD (AI Experience Design), Thought Leadership Coaching, brand marketing in AI Age, | 0 Comments

Brands need to adjust to a world in which the brand journey is a co-creation of brand essence, audience participation, and design-collaboration among ...

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Apr22, 2026

The AI age data driven lifestyle, by digitally naked digital manipulation, can decrease autonomy, control, privacy & quality of life, per Joanne Z. Tan

My Personal Story About a Data-Driven Lifestyle: Why Less Data Can Lead to a Simpler, Happier Life

By Joanne Z. Tan | Apr 22, 2026 | AI, Technology, AI & Technology, AIXD (AI Experience Design), Joyful living, Sip of Solace, | 0 Comments

Four years into a data-driven lifestyle, I quit cold turkey and learned this: less data can actually lead to more freedom, autonomy, peace, privacy, a...

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Apr14, 2026

Building brand equity upon trust, truth, and authenticity defends against AI slop, enhances brand value and profitability, per Joanne Z. Tan, brand strategist.

AI Slop’s Unintentional Winner: Brand Equity Built on Trust and Authenticity

By Joanne Z. Tan | Apr 14, 2026 | Branding, Personal branding, Brand building, Stand for Something, Brands, AI, Leadership, AI & Technology, brand culture, AIXD (AI Experience Design), Thought Leadership Coaching, | 0 Comments

Brand equity is what keeps brands from drowning in an ocean of AI slop. Building trust, authenticity, and connection is key. The World Economic Forum...

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Sep9, 2025

What is authentic brand in AI age, how to build it & why.

How to create an authentic brand in the AI age? – “SoS – Sip of Solace”: 1-minute thought leadership Tip from Joanne Z. Tan

By Joanne Z. Tan | Sep 9, 2025 | Branding, Marketing, Digital marketing, Personal branding, Brand building, Stand for Something, Advertising, Brands, AI, Leadership, AI & Technology, brand culture, AIXD (AI Experience Design), Thought Leadership Coaching, Sip of Solace, | 0 Comments

In a rising sea of AI-enabled mediocrity, what makes a brand stand out? One word: authenticity. Consumers trust brands more than governments or media...

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Sep9, 2025

Brand authenticity in the AI Age: What, why, per global brand strategist, branding expert, thought leadership coach Joanne Tan: humans create content for humans.

What is Brand Authenticity in the AI Age?

By Joanne Z. Tan | Sep 9, 2025 | Branding, Marketing, LinkedIn, Digital marketing, Content marketing, Personal branding, Brand building, Stand for Something, Brands, AI, Leadership, AI & Technology, AIXD (AI Experience Design), | 0 Comments

In a rising sea of AI enabled mediocrity, brand authenticity can make you rise to the top. Here is why and how. People today have more trust in authe...

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Aug29, 2025

Brand auditing - a small investment w/ huge ROI, to anchor a company to sail with AI, per Joanne Z. Tan, thought leadership coach & brand builder for leaders.

Anchor & Sails: Ready for turbulence? – Get a Brand Audit! “(SoS) – Sip of Solace” 1-minute Thought leadership Coaching Tips from Joanne Z. Tan

By Joanne Z. Tan | Aug 29, 2025 | Branding, Brand building, Stand for Something, Brands, AI, Leadership, AI & Technology, brand culture, Thought Leadership Coaching, Sip of Solace, | 0 Comments

To Watch this as a 1-min video To listen to it as a 1-min podcast  Our world is changing fast. What used to work in calm water no longer works in t...

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Aug9, 2025

5 ways of thought leader coaching, per Joanne Z. Tan, thought leader coach & brand strategist, to build thought leadership for CEOs, leaders in the AGI Age,

Thought Leadership in the AGI Age with Thought Leader Coaching (all 3 parts)

By Joanne Z. Tan | Aug 9, 2025 | Branding, Marketing, LinkedIn, Digital marketing, Content marketing, Personal branding, Brand building, Stand for Something, Brands, AI, Leadership, AI & Technology, Thought Leadership Coaching, | 0 Comments

AGI (artificial general intelligence) is going to change even the role of a CEO, in a couple of years.  Joanne Z. Tan lists five ways to grow thought...

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Aug9, 2025

Thought leadership coaching accelerates a leader's journey in 5 ways in AI age, per Joanne Z. Tan, thought leadership coach, brand strategist, in Pt 3 of 3.

Thought Leadership Coaching Helps Leaders Survive and Thrive in the AGI Age (Pt 3 of 3): 5 Ways to Build Thought Leadership

By Joanne Z. Tan | Aug 9, 2025 | Branding, Marketing, Digital marketing, Content marketing, Personal branding, Brand building, Stand for Something, Brands, AI, Leadership, AI & Technology, Thought Leadership Coaching, | 0 Comments

What is thought leadership coaching? How can it help CEOs and leaders to win against AGI? - check out the 5 ways listed by Joanne Z. Tan, a thought le...

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Aug8, 2025

Joanne Z. Tan, brand strategist for companies & individual leaders, list 5 thought leadership qualities in Pt 2 of 3: 5 Ways to Build Thought Leadership.

What Are the 5 Thought Leadership Qualities in the AI Age? (Pt. 2 of 3): Five Ways to Build Thought Leadership _ Joanne Z. Tan

By Joanne Z. Tan | Aug 8, 2025 | Branding, Personal branding, Brand building, Stand for Something, AI, Leadership, AI & Technology, brand culture, Thought Leadership Coaching, | 0 Comments

Joanne Z. Tan, thought leadership coach and brand builder for leaders and companies, lists 5 basic thought leadership qualities in the AI age, in Pt 2...

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