John McCain – An Exemplar for Standing for Something

By |2018-09-05T23:47:00+00:00August 26th, 2018|Brand, brand development, Brand Messaging, Brand Persona, Branding, content creation, Culture, Loyalty|

John McCain, A true American hero who has served his country for 60 years above himself and everything else, is resting in eternal peace today, August 25, 2018. The power of his own authentic brand transcended his affiliation with the Republican political party long before his passing. His own legacy, entirely based on the content [...]

The art of questioning: how to engage an audience in creating and presenting content for digital marketing

By |2018-08-19T21:48:04+00:00August 19th, 2018|Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, Branding Videos, CEO, content creation, Experience, Marketing, marketing strategies, Photos & Graphics, SEO, Verbal content, Video, Website|

On digital marketing platforms such as websites and social media, content is mainly words and visuals like videos and photos. A video can be a potentially powerful tool for connecting to a target audience and multiply SEO rankings as much as 53 times, but if it is not done right, it can demote instead of [...]

The Golden Age for Deep Branding and Impactful Digital Marketing

By |2018-08-12T19:53:34+00:00August 12th, 2018|Brand, brand development, Brand Messaging, Brand Persona, Brand strategies, Branding, CEO, content creation, Corporation, Culture, Loyalty, Marketing, marketing strategies, Photos & Graphics, SEO, Verbal content, Video, Website|

Internet democratizes brand power This day in age, a solopreneur, a family owned business, a mid-sized company and a multinational corporation all have the same digital platforms available for spreading their words, thanks to the internet. Technology and social media enable us all with equal access for both publizing and accessing information. The internet has [...]

What NASA Can Learn from Nike in Messaging a Corporate Vision

By |2018-08-05T03:49:20+00:00August 5th, 2018|Uncategorized|

An organization needs to motivate and inspire both internally their employees and management, and externally their customers, by messaging its core purpose with impact and speed. In this age of information overload - often of inferior quality, while our attention span is shortened from 12 seconds in 2000 to 8 seconds in 2017, to make [...]