Episode 69: Meta’s Huge Loss and Apple’s Big Win in 2022_Business, Marketing, Brand Strategy_by Joanne Z. Tan 5 Dec, 2022

Meta and Apple in 2022 – A Case Study of Marketing Strategy, Brand Strategy, and Business Strategy 

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What has that got to do with marketing strategies, business strategies, and brand strategy? Here is a case of Meta and Apple – what they did right, and what they did wrong in 2022.

In 2022, Meta’s stock has lost about more than half a trillion dollars in value, while Apple’s revenue is expected to increase at around 6%, to be around $88+ billions.

Now the question is: Which comes first – business strategies before brand strategies and marketing strategies? Or vice versa?

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To read the transcript of this episode as a blog post (Click Here)