29 Aug, 2025

To audit brand is more than a checklist exercise—it’s a way to test your foundation and trim your sails, making sure your company isn’t just drifting with the crowd but steering toward its own true course.

Is your brand built to withstand turbulence? Discover why a brand audit is the smartest way to test your anchor and adjust your sails. Our world is shifting fast—what worked in calm waters won’t hold in turbulence. 

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Leaders and organizations alike need to check their anchors (values, beliefs, purpose) and trim their sails (strategies, plans, adaptability). A solid anchor keeps you steady; well-set sails let you harness the winds of AI, economics, and change to reach your true destination.

Bon voyage.

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Stay tuned for my next one-minute “Sip of Solace – Thought Leadership Coaching Tips”.

©Joanne Z. Tan  all rights reserved.

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To read the transcript of this episode as a blog post (Click Here)