10 Plus Brand, a branding and brand marketing agency

Stand for Something

Feb20, 2024

A poem by Joanne Z. Tan, 10 Plus Brand, about Alexei Navalny, an inextinguishable light, though killed by Putin, his spirit inspires Russia and the the world.

The Roaming Spirit of Alexei Navalny

By Joanne Z. Tan | Feb 20, 2024 | Branding, Personal branding, Brand building, Stand for Something, Politics, Poems & Memoir by Joanne Tan, Leadership, | 0 Comments

The Roaming Spirit of Alexei Navalny To watch as a video To listen as a podcast   Like a meteor lighting up the Arctic night, no Sun...

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Jan7, 2024

Taylor Swift is a powerful personal brand and a business brand that transcend gender, culture, age, says Joanne Z. Tan, global branding expert, 10 Plus Brand.

Taylor Swift – A Quintessential American Brand and a Symbol for Full Womanhood

By Joanne Z. Tan | Jan 7, 2024 | Branding, Personal branding, Brand building, Stand for Something, Brands, | 0 Comments

What is today's "womanhood"? Why Taylor Swift symbolizes the fullness of womanhood? Why her American personal brand and global business brand transcen...

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Oct20, 2023

World War 3, by proxy, is b/n Authoritarian Camp (Russia, China, Iran, North Korea) & Democracy Camp (US, NATO & prodemocracy countries), says Joanne Z. Tan

World War 3 by Proxy?

By Joanne Z. Tan | Oct 20, 2023 | Stand for Something, Politics, | 0 Comments

World War 3 is unfolding by proxies in the Israel-Hamas War (US & Iran), the Ukraine-Russia War (NATO vs. Russia and its authoritarian supporters)...

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Oct1, 2023

Polarization, anxiety, divisiveness result from media & politicians rating-driven manipulation that's breaking America apart and harming us, said Joanne Z. Tan

News, Anxiety, Polarization – For the Love of our Country and a Good Night Sleep

By Joanne Z. Tan | Oct 1, 2023 | Stand for Something, Politics, | 0 Comments

Political polarization and rating-driven media are creating anxiety, stress, depression. How to protect our mental health and democracy from constant ...

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Jul30, 2023

Oppenheimer, dubbed

Oppenheimer and the Way of Persuasion in a Bygone Era

By Joanne Z. Tan | Jul 30, 2023 | Stand for Something, Politics, | 0 Comments

To watch as a video To listen as a podcast Lately I was a bit obsessed with learning everything about J. Robert Oppenheimer. 18 years ago I went...

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May13, 2023

Personal identity and individual freedom are the bedrock for the collective freedom and democracy, and America's salad bowl diversity, and individual rights.

Don’t surrender your own identity and personal freedom

By Joanne Z. Tan | May 13, 2023 | Branding, Personal branding, Brand building, Stand for Something, | 0 Comments

Individual identity, freedom and diversity can never threaten a true democracy but only strengthen it. Racism, antisemitism, and white supremacism are...

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Apr8, 2023

A poem by Joanne Z. Tan about the Tennessee Three, expulsion of Justin Jones & Justin Pearson, Trump indictment, states' abortion rulings, Christian holy week.

The Tennessee Three – A Poem

By Joanne Z. Tan | Apr 8, 2023 | Stand for Something, Politics, Poems & Memoir by Joanne Tan, | 0 Comments

A short poem about The Tennessee Three, the holy week, and all that happened last week, and will happen.  Since 2016, we are numbed by the daily onsl...

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Mar29, 2023

Brand building is driven by vision & mission, leading to a vibrant company culture & brand loyalty by employees and customers, per Joanne Z. Tan, 10 Plus Brand.

Brand Building, Organizational Culture, Brand Loyalty

By Joanne Z. Tan | Mar 29, 2023 | Branding, Personal branding, Brand building, Stand for Something, Brands, | 0 Comments

Brand building, when done correctly, drives a thriving internal organizational culture, and external brand loyalty on the part of  long term customer...

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Mar23, 2023

Joanne Z Tan of 10 Plus Brand on political correctness, self censorship, and truth telling in a free and democratic society, as its societal & personal brand.

Political Correctness and Self Censorship_30 Seconds of Anything

By Joanne Z. Tan | Mar 23, 2023 | Personal branding, 30 Seconds of Anything, Stand for Something, Politics, | 0 Comments

Political correctness, self censorship, and truth telling in a free democracy, as both a societal and personal brand - Joanne Z. Tan, 10 Plus Brand. ...

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Feb27, 2023

LinkedIn profile is important for personal branding and a business brand's unique value proposition and brand positioning, per Joanne Z. Tan, 10plusbrand.com

Unique Value Proposition and Brand Positioning on LinkedIn

By Joanne Z. Tan | Feb 27, 2023 | Branding, SEO, LinkedIn, Content marketing, Personal branding, Brand building, Stand for Something, | 0 Comments

In turning a LinkedIn profile into a business or personal brand, 10 Plus Brand experts shed light on unique value proposition, brand positioning, mess...

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