10 Plus Brand, a branding and brand marketing agency

Brand building

Jan7, 2024

Taylor Swift is a powerful personal brand and a business brand that transcend gender, culture, age, says Joanne Z. Tan, global branding expert, 10 Plus Brand.

Taylor Swift – A Quintessential American Brand and a Symbol for Full Womanhood

By Joanne Z. Tan | Jan 7, 2024 | Branding, Personal branding, Brand building, Stand for Something, Brands, | 0 Comments

What is today's "womanhood"? Why Taylor Swift symbolizes the fullness of womanhood? Why her American personal brand and global business brand transcen...

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Dec31, 2023

Experience design for highly personalized generative AI is what 10 Plus Brand is known for, says Joanne Z. Tan, global brand strategist & experience designer.

Develop What AI Can NOT Do; Customize AI Experience Design (AIXD) in Training AI to Serve Humanity (pt. 4 of 4)

By Joanne Z. Tan | Dec 31, 2023 | Branding, Digital marketing, Content marketing, Personal branding, Brand building, Brands, AI, Leadership, AI & Technology, AIXD (AI Experience Design), | 0 Comments

The future of AI is in customized content that integrates with individual user experience design, to train hyper personalized generative AI. In Pt 1,...

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Dec15, 2023

In Part 2 of 4, Joanne Z. Tan, 10 Plus Brand on what business leaders should do now to develop AI tools & be ahead: create UNIQUE brand content, voice, persona.

What Business Leaders Should Do NOW, to Develop Generative AI Tools (Pt. 2 of 4)

By Joanne Z. Tan | Dec 15, 2023 | Branding, Content marketing, Personal branding, Brand building, Brands, AI, Leadership, AI & Technology, AIXD (AI Experience Design), | 0 Comments

1st: Develop content for feeding generative AI tools, since Your AI tools are as good (or bad) as the underlying data. 2nd: Develop leaders & peo...

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Dec10, 2023

In

AI Leadership: Decision Making Steps for AI Assessment (Pt 1 of 4)

By Joanne Z. Tan | Dec 10, 2023 | Branding, Marketing, Content marketing, Brand building, entrepreneurship, Brands, Leadership, AI & Technology, AIXD (AI Experience Design), | 0 Comments

A step-by-step guide for making AI adoption, AI development, and AI leadership strategies for CEOs, organizational leadership, and business owners. I...

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Oct20, 2023

World War 3, by proxy, is b/n Authoritarian Camp (Russia, China, Iran, North Korea) & Democracy Camp (US, NATO & prodemocracy countries), says Joanne Z. Tan

World War 3 by Proxy?

By Joanne Z. Tan | Oct 20, 2023 | Stand for Something, Politics, | 0 Comments

World War 3 is unfolding by proxies in the Israel-Hamas War (US & Iran), the Ukraine-Russia War (NATO vs. Russia and its authoritarian supporters)...

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Oct7, 2023

Personal branding is established & advanced by serving a target audience in relationship to 3 things, per Joanne Z. Tan, a global branding expert, 10 Plus Brand

Personal Branding, Ego Boosting & Ego Bruising

By Joanne Z. Tan | Oct 7, 2023 | Branding, LinkedIn, Personal branding, Brand building, Brands, | 0 Comments

Personal branding is for serving the target audience of one's profession or business, in a competitive landscape, for desired ROI. It's both a constan...

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Oct1, 2023

Polarization, anxiety, divisiveness result from media & politicians rating-driven manipulation that's breaking America apart and harming us, said Joanne Z. Tan

News, Anxiety, Polarization – For the Love of our Country and a Good Night Sleep

By Joanne Z. Tan | Oct 1, 2023 | Stand for Something, Politics, | 0 Comments

Political polarization and rating-driven media are creating anxiety, stress, depression. How to protect our mental health and democracy from constant ...

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Aug13, 2023

Chat GPT4 is used for LinkedIn profile improvement, but AI cannot create a personal brand or a business brand on LinkedIn, says Joanne Z. Tan, 10 Plus Brand.

ChatGPT & LinkedIn Profiles: What AI Can and Cannot Do

By Joanne Z. Tan | Aug 13, 2023 | Branding, LinkedIn, Digital marketing, Content marketing, Personal branding, Brand building, Brands, AIXD (AI Experience Design), | 0 Comments

ChatGPT can be used for providing prompts and suggestions for LinkedIn profiles, articles, posts, messages, but AI is not up to the task for building ...

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Jul30, 2023

Oppenheimer, dubbed

Oppenheimer and the Way of Persuasion in a Bygone Era

By Joanne Z. Tan | Jul 30, 2023 | Stand for Something, Politics, | 0 Comments

To watch as a video To listen as a podcast Lately I was a bit obsessed with learning everything about J. Robert Oppenheimer. 18 years ago I went...

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May13, 2023

Personal identity and individual freedom are the bedrock for the collective freedom and democracy, and America's salad bowl diversity, and individual rights.

Don’t surrender your own identity and personal freedom

By Joanne Z. Tan | May 13, 2023 | Branding, Personal branding, Brand building, Stand for Something, | 0 Comments

Individual identity, freedom and diversity can never threaten a true democracy but only strengthen it. Racism, antisemitism, and white supremacism are...

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