12 Sep, 2025

How to be your authentic self in the AI age? – Decode your brand DNA, clarify your vision, and decide what humans control—and what AI supports. Humans must lead the creative work of connecting with other humans. That’s how you build an authentic brand that lasts.

Consumers trust brands more than governments or media—but only when brands live by real values, vision, and purpose. Brands that show up authentically in culture and community.

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Consumers aren’t fooled by polished AI “slop”. Half of consumers say AI content turns them off. Coca-Cola’s AI polar bear ad? Backlash. Because people can feel when the human touch is missing. Take Cracker Barrel. When they tried changing their logo, customers pushed back. Why? Because authenticity is about staying true to your identity, history, and soul.

AI is powerful for research and efficiency. But when it takes over your brand’s voice, you risk losing trust. Authenticity builds trust. Trust builds loyalty.

In a rising sea of AI-enabled mediocrity, what makes a brand stand out? One word: authenticity.

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©Joanne Z. Tan  all rights reserved.

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To read the transcript of this episode as a blog post (Click Here)