Season 2, Episode 7: Taylor Swift Tour: A Quintessential American Brand_Joanne Z. Tan_10 Plus Brand 7 Jan, 2024

Taylor Swift Tour is a shining example of a personal brand, and a business brand. But the most powerful thing about Taylor Swift is Taylor Swift being HERSELF.

She did it on her own terms, with her own talent, through her relentless strive. She symbolizes the new fullness of womanhood: independent, feisty, hardworking, joyful, compassionate, entrepreneurial, intelligent, daring, playful, carefree, loving, authentic, good taste, and powerful.

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© Joanne Z. Tan   All rights reserved.

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To read the transcript of this episode as a blog post (Click Here)