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There are more than 6.5 million so-called LinkedIn ”experts” in the world, many of them write profiles for their clients by first finding out how their clients’ competitors describe themselves, and “borrow” their keywords. They even coach their clients to copy keywords from their competitors’ testimonials.
Calling it “mirroring”, these LinkedIn “experts” further advise their clients to use an online tool like wordclounds.com to find the most used words in their competitors’ profiles or testimonials as the “building blocks” for the client’s own LinkedIn profile.
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