Customer loyalty and personalized experience differentiate B2B services in the age of AI, where loyalty programs and loyalty rewards contribute to brand loyalty.
Consumers face too many choices, leading to decision paralysis. This opens the door to customer loyalty for a brand that simplifies their lives. What does a B2B brand need to do with loyalty programs to keep loyal clients around? What are the appropriate loyalty rewards that are not viewed as “discounts”? How does a brand go above and beyond to show appreciation to their customers and make them feel special and gain customer loyalty?
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