The four steps here are a self-guide for rebranding “retired” executives seeking to start a business or reinvent themselves:
– Is growing a business, or starting a new career the right thing for you?
– To what extent do you want to work during retirement?
– What does “success” or “failure” mean to you?
– Where to start?
If you are one of the gray-haired but young-at-heart, before you jump in with both feet into a new business, it is important to go through these steps first.
Rebranding your new company starts with rebranding yourself. Our 10 years of helping business and personal brands decode brand DNA with deep diving and heavy lifting proves this point: only upon a solid foundation can a brand – business or personal – be positioned, built, and thrive.
And it all starts with decoding the founder and CEO’s own personal brand, that will lead to the success of your new business brand.
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