Often out of FOMO, companies are blindly adopting AI tools to make their customer support “hyper personalized” to their detriment.
Whether your business is B2B or B2C, your products and services rest on credibility, trustworthiness, and authenticity. When customers expect to interact with real humans, however “real” the AI tools may sound, it is a slippery slope to fool customers with real-sounding conversations and emails which can lead to feelings of being manipulated, played with, and distrustful of your brand.
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