14 Mar, 2025

While AI search defines brands with opinions of products and services, brands must build unique brand voice, valuable messages, authentic and inspiring brand personalities.

Although AI can automate tasks and create content, it does not create a unique brand voice based on a brand persona. AI can be a tool to amplify a brand voice, but never a substitute for it.

But it is exactly with an authentic and humanized brand voice, based on a powerful brand persona, that brand trust is developed.

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Part of the upcoming book by Joanne Z. Tan:“Brand Building for Leaders and Organizations”. Subscribers to the 10 Plus Brand Newsletter will get below market pricing, priority ordering, and sneak previews when the book is published.

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To read the transcript of this episode as a blog post (Click Here)