29 Mar, 2024

What did Golden State Warriors and Seattle Seahawks coaches do right about creating a culture? How can brand culture be used to catalyze work place culture, to increase loyalty, productivity, customer acquisition, and profits?

Ah, culture – illusive, tangible yet intangible. You can feel it but it is hard to describe. Is it quantifiable? Or qualifiable? What about work place culture?

Work place culture is vital to successful organizations. When workplace culture and brand culture are aligned, it drives productivity and growth for the organization and its employees, and increases brand loyalty and customer acquisition.  

This article will examine how to bring brand culture into work place culture to catalyze changes in attitudes, actions, and behaviors. 

To read as a blog

To watch it as a video

© Joanne Z. Tan   All rights reserved.

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To read the transcript of this episode as a blog post (Click Here)