Here’s the secret most don’t know — your brand identity isn’t about design first.
It’s about decoding your brand DNA.
Why? Because they confuse looks with identity.
If you want to build a brand that lives, breathes, and connects — not just exists —
you’ll want to dive into Part 1 of my latest article:
“What Makes Your Brand Identity Unique and Memorable.”
It’s not free — because wisdom worth keeping never is.
But it might just change how you see your brand forever.
So — what’s your brand really saying when you’re not in the room?
👉 For a small fee, you can access the full article with the “secret sauce” at: https://10plusbrand.com/course-article/what-makes-your-brand-identity-unique-and-memorable-pt-1-of-2/ It comes with a video too.
👉 Subscribe to our FREE Newsletter for more insights: https://10plusbrand.com/newsletter-subscription/
Stay tuned for Part 2, coming up.
To watch the above as a 2-min short intro video
To read the above as a 1-min blog
Joanne Z. Tan is the Founder & CEO of 10 Plus Brand, Inc., a brand strategist, thought leadership coach, and speaker. She helps executives, board members, entrepreneurs, and organizations decode their Brand DNA, build trust in the AI age, and lead with authenticity. A former journalist, award-winning photographic artist, Joanne was trained in law and business in the US, and had a liberal arts education from Brandeis University before earning a law degree. Her coaching emphasizes comprehensive strategies, business modeling, thought leadership and high authority content creation, brand building, culture, teamwork, resilience. She guides leaders to stand out with integrity, vision, and purpose. Additionally, Joanne is a poet, writer, and photographic artist. Please don’t forget to like it, comment, or better, SHARE IT WITH OTHERS!
© Joanne Z. Tan, November, 2025. All rights reserved.
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