– When his group’s guides turned out to be more dangerous than the mountains, and what did they do?
– What were the best and worst in humanity they experienced?
– What was it like to pushing life to the edge of survivability?
– How did he reach the Aconcagua summit at 23,000 feet, in spite of starvation (after food was stolen), delirium, ill-willed guide, near death experience… ?
– How did they persevere over 13 days’ ascension, and then descend in 3 days, in -30 degree temperature? (Among his 7 team members, one was helicoptered down with a broken arm and another with asthma…)
To read as a blog
To watch it as a video
© Joanne Z. Tan all rights reserved.
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Joanne Z. Tan is the founder, CEO, Brand Strategist, global branding expert, and Creative Director at 10 Plus Brand, Inc. 10 Plus Brand is a multiple award winning agency, known globally as a leading brand-building and brand-marketing, full service digital agency. We decode brand DNA with our proprietary process, create brand structure, positioning, go to market strategy, messaging, and storytelling, and amplify with content, SEO, website, videos, social media, and high authority blogs. Please contact us for more information.
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