Episode 53: Brand promotional video production – 7 tips by Joanne Z. Tan, 10 Plus Brad 27 Mar, 2022

  1. What is a brand promotional video?  Why is a brand video needed?
  2. What are the differences between a brand promotional video and other videos?  
  3. Where can a brand video be showcased?
  4. What assets are needed for making a brand video? How is it edited?
  5. How long should a brand video be?  
  6. Is voice-over needed? Are acting talents necessary? 
  7. What is the budget range for a brand video?

As part of a book I am writing, “How to become a brand – Decode, Create, Amplify”, I will be sharing many tips for brand building. Before publishing the book, I will share some of my specific topics for paid subscribers to 10 Plus Brand’s newsletters.

This blog about brand promotional video production is based on years of experience in scripting, directing, filming and recording, editing and producing many brand promotional videos for insurance agencies, executive coaches, law firms, CFO and accounting services, a private museum, Silicon Valley engineering firms and technology startups, acupuncturists, interior designers, real estate brokers, and many other industrial, B2B and B2C companies, and individuals.

To know more, sign up as paid subscribers here: https://10plusbrand.substack.com/embed

A hint:  

Build a solid brand foundation first, before building the “3rd floor”: a brand video.  The foundation is brand DNA decoding. The first floor is the brand’s structure, strategies, stories, in verbal narratives. The second floor is the identity items of a brand: business name, logo, sometimes a tagline or slogan, the look and feel. 

The first, second “floors” will be addressed in Chapter One and Two (the blog form of which to be released later for paid newsletter subscribers).

You can see  sample brand videos on our website https://10plusbrand.com/create-video/, or watch MORE  brand promotional videos produced by 10 Plus Brand, on this Youtube playlist

If you would like to watch more brand building and branding tips, here are some of the vlogs on Youtube

Please contact us for more information: Email: info@10PlusBrand.com, or call: 1-888-288-4533.

Please don’t forget to like it, comment, or better, SHARE IT WITH OTHERS, – they will be grateful!

(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands, 10 Plus Brand Inc. also does NFT branding for Web3 Metaverse. To contact us: 1-888-288-4533.)

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