A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc.
On social media, not all “likes” are phony, but there are definitely phony “likes”. Fishing for “likes” rather than giving value is a waste of time for both the “fishers” and the “fished”.
Questions for the listeners: Is it true that the more likes, shares, comments a post gets, even phony likes, the higher the Google ranking for the post will be? Is Google so easily fooled? Anyone who knows about this, please feel free to leave your comments to educate me and the rest of the reading audience.
The number of likes a post receives does not entirely reflect the value of the content, because
1) Popularity is not necessarily the only metric for value. It is not fair to compare the huge number of people who like pop music with the small quantity of opera fans.
2)the number of likes a post will get entirely depends on the size of the audience the post serves.
3) Just because people don’t bother to click “like” does not mean they don’t like what they read due to many factors.
4)More often than not, herd mentality gets it wrong.
5) It takes far more courage, discipline, and wisdom to tell the unpopular truth against herd mentality.