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A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc.
A brand is like a house. It needs to be remodeled, repaired, and maintained. If your brand is not refreshed in a timely manner, as the fast-changing world is, you are already behind the competition. That’s the meaning of brand leadership.
A leading and influential brand must be always relevant to its changing and evolving target audience in content, and must learn from, inspire, and enrich their lives.
Not only must a power brand always be relevant to its changing and evolving target audience, but it must also lead its target audience with brand leadership, inspire them, learn from them, and enrich their lives.
In an ideal situation, the brand and its target audience feed off each other’s ideas and energy, somewhat like a rockstar feeding off his/her fans’ enthusiasm.
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