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Within 30-seconds (at $5.6 million), which Super Bowl TV commercials successfully tell a story without leveraging celebrity? AND the story sticks afterwards?
Hint: It is harder to be simple and focused. More celebrity, more drama, more plots, more actions… are NOT better but worse.
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© Joanne Tan, edited by Susan Olson, David Leskin, 2021, all rights reserved.
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